converting product pages

If you are not satisfied with your sales and revenue and if you want more, you have landed up on to the right page! Well, a lot of reasons queue up when we discuss about the reasons behind less sales. However, here we shall focus upon the product page, as after all it is all about the products! Customers come visit your store to buy products! So, focusing on product page is the key to increase conversions!

 

    • Simple: Simplicity is the key here. Cut the messy clutter and focus on how clean you can keep the product page. Customers would love it if they find the information quickly what they are looking for and it will make them place the order soon.

 

    • Call to action: The call to action buttons like ‘Add to cart’ and ‘Buy now’ should be huge and clear enough for customers to click quickly. If you make them search for such buttons, it will be annoying for them.

 

    • Video: A video that describes the benefits and use of the product tends to impress customers more than offering them just the images. For example: for makeup products, you can keep videos that show how to apply that make up in the best way to look the best.

 

    • Images: Make sure you put up maximum photos for a product from all the possible dimensions so that customers can have a complete idea as to how a product will exactly look like from all the directions.

 

    • Ratings and Review: Honest ratings and review will help you sell more than five out five ratings and all positive reviews. Remember that negative reviews affect positively, when it comes to earning trust.

 

    • Case studies or testimonials: Showcase your best products and services by case studies or testimonials on product page; as customers nowadays believe other customers more than trusting your advertisements.

 

    • Return and refund policy: It is always a good idea to provide a clear return and refund policy so that customers do not hesitate to place an order on your website.

 

    • Product FAQ: Mention the frequently asked questions for all the products on the product page itself. It should be such that it answers all the questions of the customers even before they ask the question.

 

    • Additional products: Showcase the list of similar products, popular products, best selling products or recently viewed products.

 

    • Product description: It is advisable to write a unique and clear product description that gives all the information about the product that customer is looking for. Mention all the features and specifications about the product along with the benefits of using it. Make sure the content is unique and fresh, so that it wins the hearts of customers.

 

Now that you are aware of the best tips and tricks to build a converting product page, make sure you implement the above mentioned points and build up a killer product page that boosts up your sales!

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