Online stores that earn millions of dollars have something that others don’t. Have you ever tried to compare the Magento eCommerce stores to find out what makes the best online stores the best? You would have noticed the design, color, user friendliness and easy navigation and then implemented all of these to your website. However, amidst the most important and popular stuff, there is high chance of you missing out small things like forms’ be it registration or checkout; though most people are aware of the benefits of one step checkout these days.
Registration forms are an integral part of the online shopping stores. The increase or decrease in your sales depends a lot upon the type of registration forms you put up on your website. The small, easy to fill forms can increase the sales; however, the long, complicated and mandatory forms will make customers abandon their shopping carts and you will end up losing customers. So, you must focus when preparing the registration forms for your store during the Magento eCommerce website development.
There are a few points that you must keep in mind when creating the registration form for your online shopping website. So, let us take a look at some of the most important tips for eCommerce website registration form that will help you not to lose customers, thus not hindering your sales and revenue…
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Easy to spot: make sure you do not keep visitors travel around the website just to search for the registration or log in button. It is highly advisable for you to keep those buttons on the top right corner of your home page, so that they can find it easily.
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Social media login buttons: Never ever force them to register on your website; you will eventually lose the customers then. Always, give them the option of logging in through their Facebook or Google accounts.
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Short and sweet: One of the most important tips is to keep your registration form short and sweet. Ask for the information that you really need; do not waste their time in asking for the things which are of no use. It will result into nothing but extending the size of your form and that too with the irrelevant fields.
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Clear instructions: Make sure you do not confuse your customers. Provide clear instructions to them when it comes to the form fields. Tell them which are mandatory and which are not.
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Reduce distractions: When it comes to filling the form, do not distract users by putting in banners and advertisements. Do not keep advertisements in the registration form page.
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Post registration reach out: Do not make customers feel that you forgot them after they registered with you. Do send the welcome email stating their name inside it.
Now that you know the effective guidelines for the registration form for online store, it is highly recommended for you to put them into practice. This will help you take your eCommerce business to the next level. Good luck for the same!
