Do you want to give your customers a pleasurable shopping experience? If yes, then gamification would be the best idea to go with. Gamification is a tool to incorporate the elements of fun, competition and interest in an ecommerce application such that customers get something new to try their hands on and are flattered with an engaging user experience. It provides an innovative way to ignite a spark of interest in customers with an out-of-the-box online shopping process with a simple entertaining twist. For example, consider that you are having a conventional Magento ecommerce application or website for your business, then by integrating the Magento gamification extension to it you can make it much more user engaging and drive audience to your site or app with interesting things like offering coupons, points, discounts etc., during the process.
How Gamification helps Your Ecommerce Business?
The real purpose of integrating ecommerce gamification extension to an ecommerce website is to convince your audience to start or continue the shopping process which otherwise they were not about to do. Through such an extension you could assist your store visitors in their shopping by providing them with real time discount information on products and categories, coupons for availing discounts on products or category of products they are buying, suggestions for product buying based on their purchase history, email subscription for availing info on best offers and much more. You can reward them with points for various activities which they can use later for availing discounts on their purchase. Hence, with Magento gamification extension you will be able to convert your passive store visitors into loyal customers thereby availing better profits for your online business.
Through gamification one can easily direct their customers to the right direction in the purchase funnel through a fun-oriented and engaging purchase process. You can promote your business with things like coupon codes, instant prize draws, competition etc., and drive better revenue. You can offer rewards that can motivate your customers to go for shopping at your online store. This approach will also derive customer loyalty for your brand as the first time customers who enjoyed shopping at your store are sure to come back again for more pleasurable experiences. Hence, not only gaining customers but you can also get retain them for your business through gamification process.
Gamification can also help to get back your lost sales from the abandoned carts. By sending mails about offers or discounts to the subscribers who failed to make purchase you can very well improve the chances of getting them back to your store for a sure purchase. Many ecommerce gamification tools also allow users to run loyalty programs which can drastically improve the customer sign-ups and purchase frequency of their customers.
Through things like rewards, competitions and virtual money to game winners, you can ensure that your customers are left with the feeling of achievement. With this customers will get a feeling of having won something in return of buying from the store and hence, they will be pleased with their shopping experience with your store.
So, it is definitely a good idea to integrate Magento ecommerce gamification extension to your online store in order to get all the above stated advantages for betterment of your online business.
