Gamification Blog

Sale, discount, offer, coupons, deals! These words ignite the spark in the minds and hearts of people! They instantly check it out in the lure of availing something at the lower costs. As this goes well with the brick and mortar stores, eCommerce professionals were thinking of ways to implement the same in the online stores; and thus evoked the idea of gamification!

 

Gamification’ – one word has been booming in the eCommerce market since quite a while now! It works as a virtual sales assistant when you visit any online store. It comes up with attractive deals and offers on specific products or product categories for specific period. Magento eCommerce gamification extension will help the online stores to generate high revenue.

 

If you own a Magento eCommerce store, you should definitely go for gamification. Here are a few reasons to it…

 

      • Entice new customers: Discount offers always attract new customers; especially when you give them high discount on first purchase. Make sure you offer a good enough deal to the customers; the one which makes them feel the ‘fear of missing out’ if they do not avail it.

 

      • Increase order values: The vouchers that give discounts on spending a particular amount will help you increase the order value. Make sure that the threshold amount that you keep is more than the amount your customer would normally spend. This will increase the average order value.

 

      • Increase repeat purchases: If you want to convert the one time shoppers into the repeated customers, you can provide the coupon codes that the customers can avail on the next purchase; so that they will definitely come back to purchase from you.

 

      • Increases sales: If people will come to know that customers get such amazing offers on your website, the traffic will increase at rapid pace. Also, it will increase the time for which customers will stay on your website; increasing the chances of high conversion ratio; which will eventually increase your sales big time which will ultimately increase your revenue generation.

 

      • Sells fasts- urgency and scarcity: If you create urgency by giving the offer for limited time period; for example ‘buy within next 2 hours to get 40 percent off’, customers will purchase it instantly without giving it a second thought. Scarcity works in the same way. If you mention the number of items left in the stock on product page, it will create the fear of missing out in customers and they would purchase it instantly.

 

      • Understanding customers: You can ask customers to fill up the small survey and give them coupon codes in return through which they can avail the discount. Using this technique, you will get customers filled up the survey so that you can understand your customers as well as their needs and requirements.

 

Now that you are aware of some of the most important benefits of gamification, it is highly recommendable for you to try it out. For more information on the same, you can check out here. If you have any questions, you can contact us. We will be glad to assist you.

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