With the increase in the craze of online shopping, Magento is gaining popularity big time. It has become one of the best eCommerce platforms today that benefits the developers, eCommerce merchants as well as users. There are multiple reasons behind the popularity of Magento eCommerce store development like easy to use, quick development and cost effective, to name a few. However, one of the most important reasons behind choosing Magento over other platforms is that, it is one of the most SEO friendly options. This is the reason that so many companies are opting for Magento to build mobile application for their stores.
If you want to increase the visibility of their online stores, you have landed up on the perfect page, as this post is all about some of the best ways to increase the online visibility of your Magento store. So, let us take a look at some of the best tips to boost up the online presence of your eCommerce shop…
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Keep it unique: Content, meta and navigational structure
As there are a lot of eCommerce sites, the chances are high of your content getting duplicated. Even if you do not copy, it gets naturally at times, as there are a lot of people who sell the same stuff that you do. So, make use of online tools and recheck if the content on your website is unique. Unique and fresh content does not only impress people, but also great for the search engine optimization. So, you can either use tools or hire an experienced content writer who can write fresh content for your website. Along with that, make sure your meta-titles as well as meta-descriptions are unique too for all the pages in your website. Having a keyword in the meta-description will increase your visibility, as customer will click on the SERP if they searched for that word in Google. The last but certainly not the least, the navigational structure should also be unique and must follow the guidelines and best practices for the best search engine optimization. -
SEO and PPC: They go hand in hand
All of us are aware of the SEO and PPC. However, doing both of them will give a lot more benefits than doing any one of them. The cost incurred in PPC will be of no use if you do not perform SEO. So, you should not rely on any one technique; instead go for Pay per click as well as Search engine optimization.
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Redirect: Product pages that don’t exist any more
There might be a few products that have gone obsolete or out of fashion; so instead of deleting those pages, you can redirect them to the related products in order not to lose customer.
Now that you are aware of some of the best tips and tricks to increase the visibility of your Magento eCommerce store, it is advisable for you to remember these above mentioned points and put them into practice. Good luck with that!
