In the tough competition of the present times, businesses are finding it difficult to attract and retain customers for their business. Hence, they are focusing on innovative methods for customer gaining and retention. Gamification is one of the most successful tactics being accepted by the businesses today as a mechanism to engage and retain customers. Every business including small, medium as well as large corporates are now opting for gamification to provide improved shopping experience for their clients through their online store.
Magento store gamification makes the shopping process more interesting for the customers as they are entertained with hidden tactics like rewards, challenges, discount coupons, bonus points, virtual credits and other engaging competition mechanisms. These tactics act like motivators to get customers for a Magento store and will provide a favorable environment for the businesses to win customer’s loyalty. Hence, Magento gamification we can say is the latest customer relationship management technique that helps businesses to engage new customers while maintaining good relationship with the existing ones.
Let us now have a look at the best techniques for gamification of Magento store that act as effective marketing or customer retention strategies for a business.
Reward System
Reward system is a process where a Magento store solicits its customers to perform different tasks so as to win the rewards which can be in the form of daily bonus points, gift cards, discount coupons or badges. The reward system is a good way to attract new customers to an online Magento store while it is also an effective technique to get customers back to store again and again.
Challenges & Competitions
Presenting customers with a challenge and providing them with prizes like coupon codes or special discounts on fulfilling this, is a good technique to draw the attention of users to your online store. Launching competitions prior the holidays or festive occasions is just the best way to earn customers to your Magento store. There are better chances of the customers preferring your store to the competitor’s as they have chances to win and get better deals.
Games
A Magento Store can also opt to launch an exciting game with a concept revolving around its core business functionality as a way to attract new customers. Launch real games that can help your customers win real coupon codes for availing attractive shopping discounts from your store. This is the best way of providing your customers with an entertaining and definitely profitable shopping experience. So, better are chances of customer engagement with this gamification technique.
So, it is clear from the above facts that gamification helps Magento stores to get more business by engaging new and retaining the existing customers. Magento gamification done by taking into consideration the customer centric strategies will allow businesses to acquire the desired ROI. It is just the perfect way for businesses to expand their customer reach while maintaining a good relation with existing customers.
