Role Of Breadcrumbs

Have you ever entered into the park and got lost, having no idea where you are, from where you entered and from where are you supposed to exit? In such times, you must have asked the passerby who guides you through the map and then you exactly know where you are. Though breadcrumb is not a website only element, but they do the same job when it comes to the website navigation.

 

Breadcrumb navigation: What is it?

Breadcrumb navigation is used to understand the relation between the location of the current page (product page for example) to the higher level pages (category page). So, if you reach up to a page that you do not want, you can go all the way back using the links from breadcrumb. It helps you trace your way back.

 

Types of breadcrumbs in website

    • Location or hierarchy based: To understand this, let us take an example of a person who wants to buy trekking bag. If he searches it on Google and ends up landing on some product page of your website, and if he doesn’t like that shoes and want to look for other options, breadcrumbs help him move to the higher level page like trekking bags or the main category bags.

       

    • Path or history based: When the user selects some of the filters on the category page and want to unselect the last filter keeping the rest of the selection intact, he can use this history based breadcrumb, which works as a back button.

       

    • Attribute based: This breadcrumb shows you the attributes that you have selected in the particular category of products.

 

Benefits of breadcrumb navigation

  • Reduces bounce: According to a study, people who use breadcrumbs complete their tasks quicker than the ones who do not use breadcrumbs. If people land upon the product page in which they are not interested, they will either bounce or go back to category page. Breadcrumbs will let people start over and not bounce.

     

  • Improves fundability: If users get easily what they are looking for on your website, it improves their browsing experience as it was easier for them to navigate. This will increase the findability of your website. Breadcrumbs will help you do the same.

     

  • SEO friendly: According to Google, in the search results they will place the name of the website followed by the breadcrumbs instead of the links. So, breadcrumbs are search engine optimized.

     

  • Reduce user anxiety: Breadcrumbs that are used to show the trail of the process will help user to know how many steps are involved in the process, where they stand and how many more are left. This will help them reduce their anxiety levels.

     

  • Now that you are aware of some of the most important benefits of breadcrumb navigation, it is advisable for you to hire a company that specializes in website design for Magento and ask the web designers to put it into practice so as to reap the above mentioned benefits and get the most out of it. Good luck!

     

Share Button