Ecommerce Web Design

A lot of factors contribute in making an eCommerce store successful; right from the research and product inventory to the promotion and search engine optimization. However, amidst these important tasks, you must not let design take the back seat; as this may turn up to be one of your costliest mistakes ever. Website design for Magento is not only an integral part of your eCommerce website, but if focused one, it can drive you traffic and boost up your sales.

 

The overall sales depend upon the brand representation. Believe it or not, we judge people by their looks. Website is the face of the store and people will judge it by the way website looks. So, a professionally looking, yet good looking website will impress customers. In order to strengthen your brand, you must focus on the looks of your website, and not just the usability. People will pay more only to the brands they trust and good design websites are more trust worthy.

 

A smart and intuitive design will impress the customers and help you drive more sales and revenue. In order to understand how, go through the steps mentioned below…

 

    • Launch: You must know your potential shoppers. Only if you know and understand your customers, you will be able to reach to the right website aesthetics. Follow the principles of design and color to make it even more intuitive. Make it easy to navigate and follow all the eCommerce rules. Apart from all these above mentioned points, you must know that each user thinks differently and behaves in a different way. All you need to do is assume, as you will not get a clear picture about their shopping habits until you launch your website. So, make sure the design of your website looks good and it is impressive enough to draw the visitors before launching it.

       

    • Analyze: Your work doesn’t end when you launch website; your responsibility begins then. After launching, you must do analysis of your website using various tools like Google analytics, Crazy egg, Optimizely and VWO, to name a few. Always start analyzing from the home page.

       

    • Test: Testing is one of the most important steps, as it will help you know the weaker areas that need improvement. Perform various tests for knowing the reason behind the less visits or less conversions. Do not forget the A/B testing will help you compare two situations and know the best one.

       

    • Optimize: Once all the testing is done and you are confident enough with the test results, implement those changes in order to optimize your website.

       

Now that you are aware of the steps to follow to improve the design and increase the traffic on your website, it is advisable for you to implement the above mentioned process step by step, so as to increase your sales and boost up your revenue which will help you take your eCommerce store to the next level. Good luck with that!

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