b2b loyalty programs

What is a loyalty program? Well, it is a tool to offer rewards and points to customers so that they keep buying from your store again and again. However, what about B2B website? Does loyalty program exist in the B2B world?

Yes, Why not? Well, if you are B2B website, it should be related to bulk orders. So, it can be volume discounts, incentives or prizes. Companies have given vacations in prize to customers who have ordered the most in a year.

So, yes! Loyalty programs do exist in B2B environment and here is how you can create the best one for the B2B Magento eCommerce store.

When you are creating a B2B loyalty program, there are a few things you must keep in mind. So, let us breeze over some of the best tips to build an effective B2B loyalty program for your Magento store…

 

1. Keep it simple, silly!

Your customers are also the businesses just like you. They don’t have time to understand the fancy loyalty programs like end customers do. All they need to know is whether you have a loyalty program or not, and not that how many rewards you offer. So, it is highly advisable for you to construct a really simple and easy to understand loyalty program, which makes it easy for them to evaluate if your program will be an incentive to join, and that will be enough for them to become your customer. So, all that your loyalty program needs to have is account registration, points for purchases and loyalty tiers. They will appreciate a loyalty program which is easy to understand and the one which saves their time.

 

2. Email communication

Instead of putting up all the information on the website, you must email it to customers. They visit your website with an intention to buy something. Once they purchase it, it is advisable for you to mail them their point balance or how many points they need to earn more to get next reward or some bonus tips. It can be anything or everything out of that. However, these things should be emailed to them instead of displaying them on website, so that whenever they want to access it, they can take a look into their email account. It will be tedious for them to come back on your website to check their point balance.

 

3. Reward volume bonus points

It is always a good idea to give the bonus points depending upon the quantity of purchase. So, it can be done in two ways; the points should depend upon either the number of items purchased in single checkout or the amount paid per checkout. The latter one is the best for B2B loyalty programs, as usually people purchase single product, so in order to earn more points, they can select an expensive one.

 

4. Increase point earnings to hit targets

When you are approaching to end of the year and you are far away from your target, you need to think of something that can boost up the sales and give rise to your revenue. You can always use the loyalty programs at that time of the year. All you have to do is send a message or email to all your customers announcing that they can earn extra points; for example: double or triple than normal (whatever you decide) on each purchase on a particular day, week end or week. This will encourage your customers to purchase from your store on that particular day.

 

5. Use tiers

Tiers are the most important things for a B2B loyalty programs. You can always set milestones at your desired amount. Your customers automatically enter into the next tier, if he spends certain amount on your store and get additional benefits from that tier. This will be certainly a win-win situation for you and your customers.

Now that you are aware of some of the most important tips and tricks to create an effective loyalty program for your B2B Magento eCommerce store, it is advisable for you put them into practice, so as to attract more customers and boost up the sales to maximize profit. You can always hire a Magento eCommerce development company and get some more guidance from the professionals.

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