Email Marketer Should Learn

In this eCommerce age, online store owners have understood the importance of hiring companies that provide development services to build their eCommerce Websites in order to get it developed just perfect. However, a key to successful online store business is not just the right store development, but also right form of marketing and promotion; out of which we discuss about email marketing here.

Of course social media is one of the fastest medium of communications these days. However, email marketing has not lost its relevance and importance; especially when it comes to eCommerce. If you are more inclined towards increasing your leads at the earliest and increase your sales and revenue, you must invest into the email marketing.

When it comes to emails, you cannot just send them for the sake of sending at any time with any content. It has to be framed well with the right text, buttons and images at the right time. There are a few points that must be taken into the consideration when sending marketing emails. So, let us take a closer look to the tips to email marketing that will rule this year…

    • Segment to make it relevant!

The first question that should arise in your mind before sending or even drafting email is ‘whom you are sending it’. You must send relevant emails; so if you are sending the products for men as well as women and if women get an email promoting men’s products, she will never open your email. So, make sure you segment your customer list and send relevant emails.

    • Device compatibility is the key

These days, people prefer opening their emails in their mobile devices more than checking them out in their desktops. So, make sure the design is responsive so that it supports in desktops, laptops, smartphones, tablets and all other devices, in order not to lose a single customer just because it doesn’t support his device.

    • Getting personal definitely helps

In a room full of people, if someone will call your name, it will instantly grab your attention. You can apply this idea in your marketing emails. Use the name of the customer you are sending mail and it will definitely grab his/her attention amongst so many notifications in his mail box every day. Also, get the personalized feel in the subject line as well as call to action button inside the email.

    • Subject line is the deciding factor for emails to get opened

To cut the long matter short, the subject line of your email should be short, yet descriptive. It should be personalized and targeted. It should show what does the email have and it should serve customers’ needs and desires.

Now that you are aware of some of the most important tips and tricks to get your email marketing just right, it would be great if you put the above mentioned points into practice. It will help you increase your sales and revenue to great extent. Good luck for the same!

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