With the advancement in the field of Magento development, building an eCommerce store has become quite easier. However, it is not so easy to run a Magento eCommerce store, as it not so simple. It includes multiple complex tasks right from understanding the requirements of your customers to marketing. However, with a few tips and tricks, you will be able to make these complex tasks simple and boost up more revenue of your online store. The below mentioned ten tips will completely change the way you do the online business…
SEO: If you really think that you will get customers just because the design of your store is attractive and you sell quality products, you are wrong. It doesn’t work that way. You must optimize your eCommerce store for search engines. If you rank higher in search engines, your website visibility will be increased. This will drive more traffic on your website, which will ultimately increase the revenue. In order to optimize your store, research for the keywords that your customers are likely to search and use them throughout the store. Also, make sure the page titles are short, URL contains keyword and images have proper alt information. Also, make sure you don’t overstuff keywords.
Page loading: Shoppers are extremely impatient and if your website takes time to open and load, customers will not wait and you will simply end up losing them. So, make sure you decrease page loading time and keep hold of your customers, thus increasing the revenue.
Cart and check out: Convincing your customer to buy product is not enough. Your work doesn’t end here. You must optimize the cart and enhance the checkout experience. In short, you have to make it easy, simple and quick. Don’t ask for irrelevant information and don’t create distractions. Only if the flow is smooth, customer will end up making a purchase; else he will abandon the cart.
Content sharing on social media: You can write blogs with original content related to your products and share them on social media. Also, you can share photos and videos on the social networking websites. This will help you spread the word quickly, thus boosting up your sales and revenue.
Product pages: One of the most important tips is to dress up your product pages. Even if your products are fantastic, it will create negative impact if the product page is not so good. So, attract people by designing amazing product pages. You can do this by adding engaging or story telling product descriptions, uploading high quality product images and adding videos that show how product is beneficial and how people can use it.
Reviews and testimonials: Product reviews and testimonials are extremely important on an online store, as it creates great impact on the minds of customers. No matter how much you promote your products, shoppers will be convinced more when they see other customers praising you.
Make sure you keep the above six techniques in your mind and out them into practice at the earliest, so as to make the most out of it and squeeze more revenue out of your eCommerce store in no time. Good luck for the same!