The Magento e-commerce platform has gained a great amount of popularity in recent years. E-commerce businesses are conveniently using the technology in their business operations. Some of the top-notch brands like Samsung, Nike, Fox Connect and Lenovo have been implementing Magento since it was introduced in 2015. However, why do you think that this platform is gaining so much attention? What’re the reasons that make the technology being used by 26% of e-commerce stores throughout the globe?

Well, the reasons for such an enormous popularity are the exciting features that this platform offers to the users. Be it about creating a new store or moving to a new version, these features have always kept Magento at the top of the list of various business organizations.

This article will be dedicated to 7 such features that make Magento development a perfect choice for e-commerce website development.

Let’s have a look at these features.

  • Open-Source
  • Flexible
  • SEO-Optimized
  • Integrated Payment Methods
  • Multilingual and Multi-Currency
  • Responsive
  • Customizable and Advanced Reporting

Allow us to walk you through all the above-mentioned features and show you why they make Magento a leading choice as the platform for an e-commerce business.


The major reason why this platform is so popular is that it is an open-source platform. Also, it is available in two editions, Magento Enterprise Edition and Magento Community Edition. This provides more options for the Magento developers to build an exciting website by altering or customizing the codes as per the requirements.


Being a flexible framework, Magento allows the developers to smoothly integrate the latest methods to make a swift, efficient and performance-oriented e-commerce website. This feature also offers customization of the website, products, brands and shopping carts in a hassle-free manner.


One of the most exciting features that make Magento a huge success is its SEO-friendly framework. This means that the website developed using this platform has a comparatively better chance of getting higher ranks on Search Engines. A Magento developed website allows the users to avail the SEO-features in an efficient and easy manner.

Integrated Payment Methods

We know that not every customer uses the same payment method so, it gets very crucial for the website owners to integrate multiple payment options in order to facilitate the customers with an easy and convenient shopping experience. Magento allows the developers to inculcate various payment gateways to allow to have hassle-free transactions.


The e-commerce websites built on Magento efficiently work on multiple devices, irrespective of the size of the screen, and other visuals features of the device. Users can easily access the website through mobile devices like smartphones, tablets or laptops.

Multilingual and Multi-Currency

To have a business worldwide brings too many challenges for an e-commerce business. Operating globally means that the website must be able to incorporate multiple languages for various customers. Magento allows the developers to inculcate multiple languages depending upon the zone where the website will be used. This is one of the reasons why Magento holds a significant market share in the e-commerce world.

Customizable and Advanced Reporting

Magento has an in-built reporting system that is developed to monitor operations that are related to the purchase of the product, its popularity, level of satisfaction and the activity of customers. The collected data is used to make important business decisions by the stakeholders.


Although we have mentioned only 7 of the exciting features that make Magento development services as the optimum choice for developing an e-commerce website, the features list doesn’t end here and keeps on growing with every new update. Remember, your business is the result of your investments. So, make sure that you invest your time, energy, and your money on the right e-commerce platform, increasing the chances of getting a better ROI.

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