Have you ever walked into a store or a mall, selected a few items, put into your shopping cart, walk up to the checkout counter and then just walk away out of store without purchasing anything? No, you might not have done so; no one does so! Well, this is the case in brick and mortar stores, not in online stores. In an online shopping website, we tend to leave the cart and end up purchase simply nothing. If you own an eCommerce store, people might be doing the same on your website. The worst part about this is that, you and solely you are responsible for this. It is because of your mistakes that your customers are abandoning their shopping carts, reducing your overall sales and revenue.
There are a lot of reasons for shopping cart abandonment. However, a bad checkout process is one of the major reasons people leave their carts and never return back to your store. So, what do you think will help you build a better checkout? Well, one good idea is to hire an experienced ecommerce website development company and let the professionals know your exact requirements. Make sure you are specific about the checkout and ask them to focus on it the most.
There are some important points that must be taken into the consideration when developing online shopping website for the best checkout. However, most web developers make mistakes when building checkout page, and you must make sure that the professionals whom you have hired do not repeat the same mistakes. So, let us take a look at some of the most commonly made checkout mistakes when developing online shopping store…
Making customer work: Customers will be happy if they find the checkout process simple and easy. All you need to do is ask for only the limited and relevant information from them and keep guiding them through the process. The buttons should stand out so that they do not have to work searching for buttons throughout the page. It should be placed in the area that is easily accessible.
Distractions: One of the worst mistakes you can make is to let customers get diverted and not complete the order. The more options you give them; more will be the chances for them to get diverted. So, make sure you don’t keep other elements on the checkout page.
Not building trust: This is one of the biggest blunders you can ever make. Earn the trust of your customers by letting them know that once they place the order, they will get the exact product that they ordered, within the mentioned time and for the mentioned price. Remind them about the return policies and safe shipping methods. Make the use of the trust seals so as to earn their faith.
Now that you are aware of some of the most common checkout mistakes, make sure your web developers do not make the same mistake when developing your Magento eCommerce store. Good luck with that!
