Being an owner of a Magento eCommerce store, your aim is to find out if your product page converts or not. The page should be such that it describes the products in a few seconds and then makes shoppers add it to cart. Although it is not a rocket science, most of the eCommerce merchants fail to achieve this. For developing a converting product page, you must focus equally on design and content. Although Magento offers six different product types like configurable, simple, downloadable, virtual, bundle and grouped, it will not create major impact on the type of product page. Pages for all these types of products can be similar. There are some elements of Magento product page which should be taken into the consideration in order to enhance the look and feel. So, let us breeze over through some of fundamental tips to build an amazing product page in Magento…
1. Simple: When it comes to product page, you should keep it simple! Do not over stuff with the irrelevant elements and information which is not necessary. More features will mess it up.
2. High resolution images: When it comes to images, they should be attractive and of high resolution. Also, make sure you show various images from different dimensions of single product. Also, if the product has variations, images of all of them should be there on product page, so that customers come to know how the product will look.
3. Videos: Video is one of the best ways to demonstrate your product efficiently and quickly. So, you can keep the videos that say how your product is beneficial and how it can be used, providing some tips and tricks.
4. Prominent pricing information: The price should be mentioned in larger font or different color than the decryption so that it is clearly visible instantly as soon as customer opens the product page. If you are providing discounts, they should be even more noticeable than price. The most important of all, include the shipping methods and costs on the product page itself.
5. Product availability: If you are low on stock, you must mention about it on the product page. Tell your customers if the product is available or not, along with the price. Also, if it is out of stock, let your customers subscribe for the notifications and send them email once the product is available.
6. Product descriptions: The product description should contain the benefits and features of the product. Also, make sure the headline is funny and interesting, that instantly sells the product.
7. Product reviews and ratings: Build confidence and earn trust of your customers by product reviews and ratings, as customers believe other customers more than your ads.
8. Returns and payment information: Provide multiple payment options and mention about the easy returns, so that shoppers place order without hesitation.
9. Related products or up sells: Recommend related products in order to boost up the sales and increase revenue.
10. Trust and quality badges: Make shoppers trust you using the trust and quality badges. Even a small safety logo or message will free customers from fears.
If you follow these 10 tips during eCommerce Magento development, you will end up developing amazing product pages which will instantly convert visitors into customers.
