In this web world, where the number of online shoppers is soaring high, the field of Magento eCommerce store development is gaining popularity each day. A lot of people get their online stores developed, but hardly any of them are satisfied with the results. A lot of them don’t get more visitors and the ones who get visitors, don’t get customers. People visit the online store, stay there for a few seconds and bounce all of the sudden to switch to a different website. Well, this is the problem of many and so it can be yours too. Well, the solution to this problem is to increase the customer engagement. It will help you reduce your bounce rate and increase the conversion rate.
There are several Magento eCommerce development companies, so you must research and hire the best one. Once you select the company, talk to the professionals and share the following tips with them so as to get the best possible eCommerce store developed. So, here are some of the best tips to reduce the bounce rate and increase the conversion rate…
1. When it comes to the search, the first thing which you must keep in mind is the size of the search bar. A lot of people don’t find what they are searching for, from the categories you have made. So, it is advisable to keep a prominent search bar. Also, make sure that your search functionality automatically completes the query.
2. Most people bounce away from your website because it takes too long to load and in this busy world, customers don’t have time to wait. No user is so patient to wait for so long. Make sure, your website gets loaded quickly and keep trying to reduce loading time.
3. If you want to engage your customers, you must show the urgency or scarcity. It works always! Display the top deals, discounts and offers for limited time period and show that the stock is limited. Make eye catching banners to display the offers with limited time and stock. This will definitely convert more visitors into customers.
4. Too much of information and choices always confuse visitors. So, make sure that your home page has got limited information and choices so that they can easily choose one option and proceed. After all, simplicity is the ultimate sophistication!
5. Visitors might have a lot of queries and there is nothing better for them than getting someone who will instantly answer their questions. So, if you don’t want to lose a customer just because he has a query, make sure you provide the 24×7 live chat feature and get an amazing support team who can answer to all types of questions of your customers.
Now that you are aware of the ways to increase the user engagement, it is advisable for you to implement the above mentioned practices, so as to increase the conversion rate of your store. Also, share these tips with everyone around who are into the field of eCommerce store development using Magento.
