Magento ecommerce store

The visual elements of an ecommerce store are crucial in driving sales. Displaying your products artistically can create the right kind of impact to attract new customers and give them a great shopping experience at your store. Displaying products effectively is not just about high quality images. Persuading shoppers to buy takes a lot more than that. Arrangement of your product pages done the right way, will not only increase sales, but also ensure lower cart abandonment. Make sure that there are no flaws in the website functionality. When users click on an image, it opens the right image with the right resolution. Images speak louder than words and leave a lasting impression in the minds of customers.

Magento ecommerce solutions have plenty of options and extensions to accomplish this. Here are a few pointers for your Magento Ecommerce website to keep in mind while displaying your products.

Images speak louder than words

When creating your product images, make sure you use 500 pixels minimum, and ensure that 85 % of the image space is filled with the product. The images you display reflect your respect for the customers who visit your stores. If the customers have a good experience with your store, you got your sale! Use high resolution images for sure and make sure that you provide the zoom functionality. It helps your customers to evaluate the product more precisely.

Another recommendation for images is to show a variety of views. With this, customers can virtually “see” the product that they are buying. It gives them a better idea of the product they are buying and is good for them to seal the deal. Well, it’s good for you too. Using an image slider extension is a great idea for your Magento store. Allow users to sort products by pricing, featured or popular etc. They like to see what’s out there before they make a choice!

Product Videos are alluring

You already have product descriptions alongside your images, no doubt – but it’s a good idea to have a video too. The content of the video is important. You can show the product in 3D to the customers and have someone highlight the special features, or you can have the special features printed and show the product more effectively.

Displaying your product effectively also includes the other aspects of your website. Make sure that your website does not error out or does not display the products incorrectly. Getting perfect representation of your website is essential for your customers but in the long run, it’s going to help your business grow. Get all the elements of product displays on an ecommerce website right in the first attempt as the first impression remains and customers who are repelled by your product displays first time are not going to return!

In other words, your ecommerce site is as good as you portray it to be. Your products and their features, however good they are, if you are unable to display them correctly, they will not bring in as much sales as you wished.

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