In this every growing globalization and technology era, online businesses are trying hard to please their potential customers and generate leads. Today, online retailers are offering a number products and services with the alluring discounts and coupons to attract online customers. On the other hand, customers are also enjoying the ever rising influence on brand decisions with more buying power than ever before.
The eCommerce is here to stay and will evolve in the coming years, more specifically in the year 2014. While more ‘n’ more organizations are approaching to a professional eCommerce development company in India, it has become crucial for the retailers to see what the current trends in eCommerce are and what will be the trends in the year 2014.
With this thought in mind, today we’re going to discuss about the top 5 trends that is going to rule in the year 2014.
• Localization – Enormous opportunities for smaller businesses
Go local! What we mean is to provide a localized user experience to your potential customers. Try to customize your website according to the local preferences like use of local color preferences, local language, local offers and essentially local products and services. It will help the users leverage from one-to-one customer experience. Moreover, your eCommerce website will dynamically adapt to show user preferences and tastes.
• M-Commerce is going to rule
Businesses have realized the influence of the mobile devices and technologies and thus, more ‘n’ more of them are adopting for the responsive web design that has ruled in the year 2012. From a user interface perspective, online businesses will continue to adapt to and make the most use of the available screen real estate of the device from which they are being accessed. As such, there will not be one e-commerce site for the desktop and another for the mobile device.
• Enhanced online security
More ‘n’ more customers are switching to an online payment mechanisms like PayPal as well as debit and credit card transactions. Also, you may find an eCommerce development company in India focusing more on the security aspects and may introduce new safer payment methods in the coming years.
• Conventional images will be replaced by the interactive product display
Today, images are not so convincing tools for the online store owners. People get bored by seeing tons of images for the products of their choice. However, you may find product demonstration videos taking the place of conventional images in the coming years to allure the potential customers and let them see their products live in the front of them. Also, online retailers may use the popular social media platforms to share their videos.
• Content will be the KING
Exclusive and unique contents and product descriptions are still going to rule the eCommerce world in the future. Highly readable and concise content will appeal the potential customers willing to purchase from you.
So, eCommerce trends in the future clearly portrait a win-win situation for both the brands and their customers in the coming years. What’s your stand on this? Do you wish to hire a professional eCommerce development company in India? Get in touch with us now!
