Everyone knows what a homepage is! The best way you can define it is that, homepage is that glass windows through which the buyers peeps in from outside of the store. Like a shopper decides just in five seconds whether to enter a store or not by the outside looks, an online shopper also spends not more than five seconds on home page to decide whether he wants to buy from your website or not. So, what you must do to impress them in first five seconds?
You must craft your home page is such a way that a visitor gets so much impressed that he will want to stay on our website and look for things to shop. So, let us take a sneak peak over some of the most important tips to design an effective eCommerce home page
Showcase your products well enough!
Most of the first time visitors will enter your store by looking at the products on the home page. They will not know beforehand what you sell, unless you are a famous brand like Nike or Adidas. They can dare to showcase only one product on homepage, if they are introducing a new product. Even if they showcase a new range of jackets for winter, people will still get into the website to search for shoes. That is because people already know their amazing range of products. However, you need to showcase at least 30 to 40 percent of your products on your home page. So, make sure you prioritize and choose the important categories to be displayed on homepage. Also, make sure you showcase the products that sell more and display what sets you apart from your competitors.
Personalize their experience!
You can personalize the shopping experience of your customers by putting up the list of ‘recommended products’, differently for each visitor, depending upon their browsing history or buying behavior. This will interest them more and they will want to take a look at the products. Along with that, you can also put up the list of ‘new in’ for the products as per the season or festival for the customers who have not visited since quite a long. Another list you can put up is ‘recently viewed products’ which will be great for returning customers. He can directly click on it and reach to check out, excluding the hassle of clicking through several pages.
Support mobile users!
The way customers browse in mobile is completely different than the way they do in computers and laptops because of the extreme difference in the screen size. So, if you want to keep the mobile users engaged on your website, make sure you focus on the design of the home page and make use of the easily clickable cues.
Help them search for what they want!
While it is great to recommend products to your customers, there are some visitors who already know what they want; which in itself is great news, as visitors who know what they want are more likely to convert. So, make sure you provide a huge search bar on the home page and let the visitors search for what they want.
Boast about your discount and offers!
There are people who do not know what they want to buy, but they surely know they want things at discounted rates. So, you must have a different discount section on home page which attracts people who look for discounts and offers.
This is it! All you need to do is keep in mind the above mentioned tips and you will end up getting an amazing home page that will convert visitors into customers in no time. So, make sure you hire the best Magento eCommerce web development company and share these tips with the professionals. Good luck for the same!
