Ecommerce Can Fuel Up The Growth Using Abandoned Carts

The bitter truth – Customers do abandon the carts!

 

It happens. Cart abandonment has become a part and parcel of the Ecommerce store. Due to varied reasons like- customers are not ready to purchase, don’t have enough budget to buy, confused, longer purchase cycles and pretty more, customers left the store without buying anything.

 

This is absolutely difficult to accept the cart abandonment for the Ecommerce because a lot of effort, budget and time is invested in bringing the customers to the store, making them browse the products and finally checkout.

 

Well, a lot has already been discussed about what mistakes to avoid for cart abandonment or what to do reduce the cart abandonment rate, so let’s not get into this.

 

When customers add products to the cart, it means they are certainly interested in the products added. But, sadly, still the carts are abandoned.

 

Got a Question? We’re Here to Help You!

 

According to a survey, “67.89% of shoppers abandon the shopping carts.”

 

Alongside the astounding fact, we are going to shed some light over another bewildering thing, that’s how Ecommerce can get the benefit out of the abandoned carts.

 

It’s absolutely correct. The abandoned carts are the treasure and by smartly making use the data it contains, Ecommerce can turn this failure into an achievement. Let’s see how:

 

1) In-depth analysis of micro-conversion

The micro-conversion is nothing, but the small activities that engages the users before they proceed to checkout. When such activities are monitored and analyzed using a software or intelligent tool, a lot of customer information would be garnered and used to personalize the customer’s journey when they browse the store again.

For instance: The data would help you know that because of complex checkout the customer abandoned the cart, then you can direct the customer squarely to the point where they left at the last time. Perhaps, the customer abandoned the cart may purchase the products.

 

2) Grow your database

Of course, it’s not necessary that every user who is visiting your store and browsing the products or services is going to make any purchase. Just a fraction of the visitors makes the purchase, while rest users left-off. The users who just browse the store offerings can be of great value, if their contact details are extracted.

 

How contact details could be gained from the visitors?

• When customers have added some products into the cart before leaving, they can be given an option to send the cart to their inbox via email. Otherwise, they would lose the products they have curated after doing a spending their precious time.
• Reward the users with a gift in the exchange of providing their email address
• Other ways

When the Ecommerce has the contact details, they can connect with the visitors, send offers and convert them into the potential customers.

 

3) Retarget the users with personalized marketing

Let’s take a quick recap of what you have and what customers did.

After the analysis of micro-conversion and data gathering, the next step is to again target the visitors based upon the browsing behavior, products added to the cart and the point where they left the store.

Send an email to the visitors that contains either the discounts the store is offering or the cart products waiting for them. Advertising on the social media about the products can also help in reminding the visitors about the item they have left in the cart.

 

What’s more?

You have not lost the customers forever, if the cart is abandoned. This is a key thing that Ecommerce stores have to set in mind. Leading Ecommerce stores have already understood and started using it as an opportunity to convert the on-the- fence customer into a potential customer.

 

There are a lot of abandoned cart extensions available in the market, integrating which Ecommerce can capitalize on the opportunity. This extension allows sending personalized emails in an automated fashion.

 

You can again re-engage the customers, connect with them, create a long term relationship with them, and shoot up the sales and revenue with intelligent marketing.

 

Build the Ecommerce solution where you can strategically manage the customer right from browsing the store to the final checkout.

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