Technology has invented everything to exist in a virtual form just as the way it seems to be in real world. Similar is the thing with a sales agent who you can find at a mall or a store. The sales agent guides you about the discounts or offers prevailing at the moment on specific things you are looking to buy. When you go for online shopping, you can still get this experience as if you were at an actual store with the instant notifications or pop-ups that you get on your screen about the discounts or offers available on the product just as you click or browse for the specific products. This is what gamification is about. With gamification, you can add this interesting feature very much similar to a virtual sales agent and add value to your business focused mobile application.
Gamification for your business app will not only keep your customers well-informed about your products or services, but also get them engaged with other interesting things like rewards, coupons, badges, bonus points, progress bars and virtual currency.
In the modern world of seamless connectivity and communication, there are four essential things that can bring success to a consumer mobile application – accessibility, better reachability, retain users and revenue generation. All these are possible to achieve with gamification. Simply, having an app that does not engage or attract customers will not render any value to your business. In the modern digital world, it becomes important that your application best uses the technology for brand/identity promotion. Therefore, if you own a Magento online store, go for developing an engaging consumer mobile application with interesting gamification extensions or features in order to drive better business and profits for your firm.
You can convert your non-gaming ecommerce application into an exciting gaming application with gamification extensions. With mechanics such as achievements, rewards, quests, bonuses, competitions and more into your app, you can very well create a fun experience for your customers, thereby encouraging them to return back to your app again and again. This is strategy of building of loyal customers for your brand who will in turn get more other customers for your business by their suggestions to their friends, relatives and family. So, with gamification feature, you are not only improving your customer experience with your app, but also indirectly enhancing your business profits.
Gamification options like asking customers to fill up survey forms for winning coupon codes to avail the best discount on next buy, offering rewards for using the app’s functionality, earning points for a task which can be used as currency for the next purchase and others will allow users to interact with your app. You can provide short-term fun, excitement and competition to get the attention of the users with such options provided in your consumer mobile application.
So, gamification offers awesome benefits for a business looking to create its brand identity in the market. For those small businesses who want to get the attention of the large number of mobile app users should go for implementation of gamification feature in their business application. Therefore, it is definitely not wrong to say that gamification is the must feature every business oriented consumer mobile application should possess in this modern digital world.
