Global m-commerce market is growing so fast; its revenue has crossed hundreds of millions dollars. The retailers are so much into the mobile commerce that they are completely focusing onto mobile websites instead of desktop websites; in fact some are thinking to bring an end to the website and completely focus on mobile application; as most of the sales and revenue generation is from mobile app and not from website, so there is no point in investing time and money into it. As most of smartphone owners do online shopping from their phones instead of switching on their computers; so the mobile users are increasing at rapid pace, which is exactly why m-commerce has surpassed the roof. So, does that mean eCommerce web development solution will lose its share in market?
Mobile commerce is no more a prediction or a trend; it has become a revolution, not just because of a couple of reasons. It offers a comprehensive range of benefits to the business owners as well as customers. As most people have their phones with them most of the time, there can be no better way to reach customers than getting connected through mobile phones. It lets store owners reach huge audience and get more customers. They can directly alert customers and notify them about offers and deals through push notifications. It makes it really easier for them to increase sales and maximize their profit. In short, mobile application can be considered as a promotional tool for businesses. The best thing about it is that is it cost effective and time saving as well as brings in more customers, more leads, more sales and more revenue; what else do businesses need? One of the most important reason you should go for m-commerce too, is that it provides you competitive edge and lets you top the charts.
M-commerce is beneficial not only to the business owners, but also for customers. They can get complete access using mobile application from where they can seek for the information and contact immediately with the help of a tap on the button. Moreover, they can also talk then and there to customer support team if the app has got live chat feature. Apart from that, payment can be done with a few simple steps. Customers get an easy access and easy connectivity. Also, m-commerce provides an enhanced customer experience, as they can get all the information and buy products easily and quickly; so it is extremely time saving too. Also, the frequency of sales, deals and offers is more in mobile apps, so customers can save their money too. They can stay connected to brands, as all they have to do is click on the app icon in their phone whenever they want to.
Of course, m-commerce is ruling the world with such amazing benefits. However, we cannot say that it is killing e-commerce, as it is equally important. Not everyone uses smartphones. Not everyone who uses smartphones wishes to shop using mobile. They might like buying from desktop or laptop, as they have big screen. Not everyone who wishes to shop through phone can do it. They might have network and connectivity issues, so then laptop or computers come into picture. E-commerce should not be killed, as eCommerce is as important as mCommerce. So, you can go for mobile app development, but at the same time, keep your desktop website updated too.
