The modern consumer uses several devices like smart phones, tablets, iPads and desktops and these devices are primary modes of shopping for them. This compels every modern retailer to embrace the digital commerce methods in their business in order to get on with the competition. The conventional brick and mortar stores no longer suffice the needs of the modern retailers as they seek to boost up their business sales and customers through ecommerce stores.
The eCommerce sales predictions in 2016 suggest a hike of 2,143 billion US dollars by 2020 and are expected to rise from 1,915 to 4,058 billion US dollars in just a span of four years. It’s quite a huge upsurge, right? In order to capitalize on this lucrative business opportunity ahead, retailers are now going for eCommerce store development thereby creating a demand for the eCommerce development platforms as well, Magento being the most popular of all.
Hence, it can be predicted from the above statistics that Magento development can be the most popular services offered in the web solutions world in the upcoming days in 2017. But, what shall be the preference of the retailers for Magento development – Magento 1 or Magento 2.0 is the rising question.
No doubt that, Magento 1 offers seamless design and development features for the most appealing eCommerce store development, but, the release of Magento 2 promises unique advantages with best ever eCommerce store features for the retailers in 2017.
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Here are a few interesting improvements in Magento 2.0 which retailers will like to invest in 2017 for promising eCommerce business.
Flexible E-commerce Store Development Architecture
Magento 2 offers a flexible development architecture that allows retailers to realize their online business needs and concepts best through their eCommerce stores. More efficient and extensive APIs of Magento 2.0 make customization of the online stores easier for the developers as they can effortlessly operate with any kind of third-party solution.
Pleasing Shopping Experiences
Magento 2.0 development would all be about improving the shopper experiences with personalization and more engaging shopping concepts. Now the retailers can present their products through high resolution videos that can give the customers actual feel of what exactly the product looks like. The customers can be convinced easily for buying the products through appealing product videos.
Moreover, Magento 2.0 offers a simplified check out process so that customers can easily exit from the online store in just a single step. Now it shall be possible for the customers to make a purchase without having to provide much of their essential details or information. This can help retailers to improve their conversions through easy shopping processes.
Hence, Magento 2 is expected to give simplified shopping experiences for the customers in the upcoming years and thereby boost up the sales of the retailers.
Scalable and Best Performing Websites
There are delightful features for retailers in Magento Enterprise Edition 2.0 like pre-integrated Apache Varnish, quickly loading catalogue and checkout pages and also the optimized images and content which can considerably improve the performance of the website. The eCommerce platform with standalone master databases for key subsystems ensures high scalability and availability for online shopping stores of the retailers.
Wrapping Up…
Magento 2.0 is a prominent eCommerce development platform which retailers will look out to invest in 2017 because whether they are willing to go online with eCommerce websites or looking to renovate their existing online stores with better features, Magento 2.0 can give the best of what they are looking for.
Magento 2.0 development can offer retailers with better business opportunities, improved productivity for their online business, enterprise-grade scalability for growth of their online stores, engaging shopping experiences and matchless flexibility to allow them realize their eCommerce concepts in the best way possible.
