It won’t be oversaying if we say that Magento is rapidly becoming an IDEAL source for the developers as well as for the retailers to get their own personalized online stores on the go. Ease of use, out-of-the-box features and tons of other benefits encourages businesses to go for Magento development services. While the number of people or businesses using Magento for creating their eCommerce website are reaching sky high, it has become crucial for the existing store owners maintain a remarkable web presence, and that’s where the importance of SEO (Search Engine Optimization) comes into the picture.
Optimizing Magento eCommerce website for search engine has become imperative for the businesses in order to maintain their web presence over the popular search engines like Google, Yahoo!, Bing and more. However, many retailers don’t know how to optimize their Magento eCommerce venture for search engine, and that is the reason why they approach professional Magento development services provider as they provide optimization services.
However, if you have made your mind to do it yourself, then you’re lucky as Magento has some cool backend options to make them search engine friendly, let’s have a look at each of them in more detail.
• Prefer clean and clear URLs
Always prefer to use the common characters and product related words within the URL of your site. It will help you make the link of your website more readable for the users. You can easily simplify the URL of your site by going to : System => Configuration => Web => Search Engines Optimization.
• Make it easy for the search engines to index your site
In order to enable search engines to index your website all you have to do is to click through System => Configuration => Design => HTML Heads, and then change the “Default Robots” setting to “INDEX, FOLLOW”. You can also utilize some of the freely available extensions to carry out this.
• Metadata matters…
It is very important that you keep updating the default metadata information of your online eCommerce website. It is recommended to avoid using the same metadata info for all pages. Google and others show the metadata description below the link in the SERP. A description relevant to the searched keyword would surely convince the user to follow your link.
• Prevent using Duplicate Contents
As a thumb rule, it is always necessary that you avoid using any kind of duplicate content as search engines won’t tolerate it at all. Magento allows you to sort and easily navigate them all into categories. In order to avoid duplication in the URLs, click through System => Configuration => Catalog => Search Engine Optimization and set “No” for “Use Categories Path for Product URLs”.
• Integrate analytics
Google Analytics Integration supplies the statistic not only about your visitors but also the keywords and traffic source. It will help you filter the best and the worst performing assets from your website. To enable Google Analytics Integration in your Magento system, click through System => Configuration => Google API.
