According to the U.S. Census Bureau’s report, “The total amount of e-commerce sales occurred within the first quarter of the year exceeds 80 billion with an increasing slope”.
With new service and products been evolving continuously in the market, there are a lot of opportunities to build a new business and target a niche early. Today, startups and budding entrepreneurs are looking forward to opting or some cost-effective and at the same time easy to get started platforms to establish themselves in a virtual world within the shorter time span. When it comes to online purchasing of necessities or luxuries items that you are marketing, consumers have time management and convenience in mind. So, if you are first in the market to target a particular product or service, it’s easy to sell online. But, if you are joining the flock of big leads and brands that are enjoying peak success in the market, you’ll have to face fierce competition to make your brand visible in the market.
In order to be a game-player, you need to keep trust on the right platform to maximize your business sales. As online business requires smart CMS, it’s quite hard for business owners to keep trust on a single platform especially when the market is bloated with numerous e-commerce platforms. In such scenario,
How to Choose the Best E-Commerce Platform?
Scroll down a little to get an answer.
Open Source VS. Proprietary Systems
The very first consideration when selecting appropriate e-commerce platforms for business is whether to go with open source one or with the proprietary platform.
Open source software is the one for which source code is publically available and is not owned by a particular organization. It can be distributed and amended by anyone for free. In contrast to open source, proprietary system is the one that is developed by an individual organization who retains the ownership of the source code and sells a license for usability.
When it comes to e-commerce CMS platforms, there are a range of open source options available like X-cart, Prestashop, Magento, Oscommerce, OpenCart and so on but, if you want to ensure result-driven and scalable solution offering best user-experience, Magento platform is the most preferred and ideal choice to go with.
So, What Made Some High-Profile Brands To Side With Magento E-Commerce Platform?
As you can see above, majority platforms web owners are switching their website are from open-source. The reason for migrating to Magento is platform’s top flexibility, strong SEO-optimization features, and scalability. It is one of the biggest e-commerce players and the preferred choice for a large number of merchants globally. Big brands like Ford and Huawei empower their business to sell products online with Magento.
Now Let’s Check Out Some Of The Top Reasons That Make Magento A Chart-Topping Platform:
• The latest Magento 2 version offers the component-based structure of modules that offers freedom to developers to enable or disable components based on their requirements.
• Offering thousands of responsive and attractive templates, Magento could be your most preferred option to execute your online shop on the desktop and mobile setup.
• With the introduction of big data and variety of database, integration becomes challenging for developers. Magento 2 made it easy to integrate data, third-party tools, and services (including web/cloud services) without any conflicts.
• Being SEO friendly, it is an ideal platform for online marketing.
• Apart from the above, Magento features powerful data encryption that allows users to perform a secure transaction. Moreover, it also allows the business owner to manage multiple e-commerce sites from one place.
And So Far We Have Only Talked About Consumer Benefits…
The other side of Magento, i.e “Admin Area” offers a wide array of options that blow the mind of e-commerce merchants that have the urge to customize their business website and manage their product pages and features based on customer’s activities and preferences.
A Few Words about Analytics
In order to manage your online store, you need a deep statistical database to take further business decisions. Magento is one of the best and power-packed e-commerce platform that produces statistics on its own about the most viewed, popular and searched products.
You can create a number of different sales reports and export it in.CSV format.
In the case of Magento, functions can be expanded almost without limit.
In Magento connect Database, you will find thousands of extensions including free and premium but, before buying any of the one, it is advisable to concern Magento developers.
So, if you want to build an advanced e-commerce store, it is needless to say that investing your time, money and resources in Magento will give you action-driven and fruitful results.
Design
Magento has been featuring web and mobile responsive design since 2014 and there are loads of free templates and designs available for download that can be customized as per your expectations.
Security
With more built-in features and tight security structure, Magento is less likely to get hacked. You can install as many extensions as you want. With Magento, it’s highly recommended to upgrade your website with latest security patches and change the default admin URL.
It is also advisable to prevent robots visiting specific pages that are irrelevant for users. Example: Admin URL page.
Multiple Store Environment
Magento community as well enterprise edition offers the possibility of having additional websites and stores. Apart from that, you can even manage multiple stores from same admin and can even customize each store’s appearance & product range.
Multi-Vendor Solutions
If we talk about Magento, there are at least 5 different and sophisticated premium extensions available with the help of which you can create your own multi-vendor solution for your e-commerce business.
Let’s See Numbers
The above data shows that Magento is highly used by the companies that placed in the group of Alexa ranks of 100-300. So, it can be said that Magento powered website rules the market and is more popular as compared to other platforms.
Where Is Magento Most Probably Used?
Magento is notably used in categories like;
• Clothing
• Jewelry
• Furniture
• Accessories
• Gifts.
Top Brands That Use Magento E-Commerce
So which e-commerce platform is better?
Well, there is no definite answer to this question. Every business and organization has different goals and objectives. So, for the one that wants to build a comprehensive online store, MAGENTO is the obvious choice.
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