The changing pace of time has also changed the way people shop their products. From brick and mortar stores, shopping experiences went online and now there’s something more to it called eCommerce gamification.
E-commerce gamification is the way to enhance online shopping experiences of the people by providing them with more fun and interactive features. Gamification can make shopping more easy and entertaining and can thereby attract customers to the eCommerce store.
In this process, interactive features are added to the business websites or eCommerce mobile applications to provide fun-filled and more personalized shopping experiences to the buyers.
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What Statistics Say About E-Commerce Gamification?
One of the latest surveys by the eCommerce experts reveals that nearly 72% of the online shoppers prefer to purchase products from an eCommerce store only if they find their shopping experience with the store more enjoyable and easy.
It’s all about interactive shopping that is catching the attention of the modern age online shoppers. Nearly 40% of the online buyers have said that they like shopping from online stores that are incorporated with interactive features. Some of the best examples of the online stores that have implemented interactive shopping are Amazon, eBay, eBates and WagBucks. All these E-commerce giants have used interactive features like offering reward points, discount coupons, cash back and much more on purchase of their products.
Hence, eCommerce gamification can help online businesses to implement such user engaging concepts for attracting more and more shoppers to their online store.
A Few Things about E-Commerce Gamification
Ecommerce gamification is a revolutionary concept that brings the interactive offline shopping experiences of the physical store alive in the online stores as well. In a physical store, you can find sales assistants guiding you about the products, the latest offers or discounts available on them and in-store location where one can find the product of their choice. Hence, this can ease the shopping experience for the customers and engage them for more and more shopping from the store. Gamification can help you Better are the shopping experiences of the customers with your store, more will be the chances of getting them back to your store again and again. This is exactly what gamification helps to do.
Gamification is a concept which online businesses are perceiving through Magento extensions now-a-days. Yes, if you have an online Magento store for your business, getting your hands on this modern concept shall be very easy through Magento gamification extension. By implementing gamification extension for Magento store, one can add interactive features to their simple online stores and provide engaging shopping experiences to the customers.
Wholesome Advantages of E-commerce Gamification for Your Online Magento Store:
• Give your customers a personalized shopping experience through gamification.
• Give product recommendations to customers in real-time to ease their buying experience.
• Understand your customers better by collecting their information through pop-up forms displayed as they browse your store.
• Showcase discounts and special offers to the customers as they are browsing through the products.
• Incentivize the loyal customers by providing loyalty points, badges, rank and more on their shopping.
• Get insights of your customers and their shopping behavior through survey pop-ups.
The Last Word…
Integrating gamification extension in your Magento store can help you understand your customer’s shopping behavior better as they fill up the survey pop-ups. It shall improve the shopping experience of the customers with personalized touch and virtual assistant features which can provide details about the product location in the store and also about the special discounts or offers available on it. Hence, gamification can help in enhancing the shopping experiences of the customers of a Magento store, thereby getting them back again and again to it.
