The mobile explosion has made it imperative for all businesses to re-think and analyze their requirement of mobile compatible websites. Responsive websites are no longer an option. Your Magento store needs to be able to display correctly on the small screens of mobile devices in order to tap the huge customer base that mobile users has to offer. You can stay competitive and meet the growing needs of your customers on the go.
Mobile versions of websites are popular. But this entails maintaining two different versions of the code for your website. Going the responsive way would enable the code to recognize the mobile device and adapt. Well, this means that your SEO efforts are at an advantage too.
Plan Before You Begin
Take time to plan it carefully. Ensure that you analyze the mobile traffic patterns, make your own device priority lists, review your information architecture and content requirements will in the long run help you build a responsive website as per customer demands and current trends.
Analyze your audience’ behavior
The optimization process begins with analyzing customer behavior. Check out how much percent of the traffic comes from mobile devices. Current trends show that 20-30% of the web traffic comes from mobile websites for a business. What part of the website does this traffic engage with the most? Is there a certain trend in customer engagement? Do they jump straight to the products that are on sale or do they look for popular ones? What browsers does this traffic favour? What are the top devices that this traffic comes from – lots of questions need to be answered before your design what section of the website needs to be highlighted to the mobile user. Generally a menu button to begin with is a good idea. You can then cover all other items within the popular menu buttons.
Create a Content Strategy
Content is the most important part of the website. Research well. Understand the search terms that your customers are using. Prioritize the functions and information that needs to be highlighted to the customer. Prepare your mobile view according to the priorities you have analyzed. Make sure each function of your website can be easily located or accessed by the user.
Images and Code Optimization
This is what the performance of your mobile website will greatly depend upon. Make sure that your code loads the priority content first and then the unessential one. This creates a perception of faster loading sites. User servers to separately deliver images that are appropriately sized for the mobile device. Round trips back and forth from the server should be avoided. Use third party acceleration providers like CDN (Content Delivery Network).
Well, Magento stores depend on online and mobile sales. It’s essential to make the most out of it. Mobiles will surely account for more than 40-50% website traffic and drive even more sales in the future. Ensure that your Magento Solution is up for it and ready for the future!
