Have you just set up your new ecommerce business and wondering what can give it the maximum attention in the market? Here’s an insider’s guide to a few handy marketing tips which you can capitalize on and get assured popularity for your business within considerable timelines.
Usually, for the large-scale establishments with huge budgets, marketing process can be a minor investment, but for the new start-ups that lack financial resources, getting a name for their brand in the market can be a tough job. It can be time consuming and a costly affair to market a new ecommerce business for maximum profits in the present, highly competitive online business scenario. However, there are certain easy, most effective yet affordable ways to jump start your fresh ecommerce business. Here are a few of them for you.
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Let Your Business be recognized through Social Media
We all are aware of the rapid pace at which social media networks are growing in the modern era. According to smartinsights.com, while the most popular social media platforms of the present age like Facebook and WhatsApp have more than 1000 million active users, there are nearly 100+ million active users utilizing all the other types of social media channels like Tumblr, LinkedIn, Instagram, Twitter etc., for various purposes. The growth rate of active social media users is going on increasing year after year. This year it’s remarkable 15% increase in active social media users across the globe. These stats make it clear that social media offers a lucrative marketing opportunity for the businesses willing to advertise their products and services among the masses.
For the new ecommerce establishments, social media offers the best platform for brand promotion. It helps them gain maximum exposure for their products and services through cost effective ways like placing ads, business cards, featured products, videos and promoting pictures of products on popular social media channels for maximum awareness and leads.
It’s not just about brand awareness, businesses can also attract and engage with their prospects through popular social media channels like Facebook, Twitter, Instagram, LinkedIn etc. You can create and share your content across social communities and groups. You can showcase the best side of your business and create a positive image for your brand among social media users. There are undefinable ways you can opt to promote your ecommerce business with social media. All you need is wits, patience and good understanding of the changing social circumstances.
Rank Well in Search Engines for Better Awareness
Whenever a user searches for products or services, it’s the search engines that will fetch the data and display the relevant results to him/her. It’s the search engines that are responsible to display results for the users according to their search phrases. Hence, it’s always a good idea to optimize your ecommerce business website for search engines.
You need to make your website appear on search engines through organic mechanisms like finding relevant and widely searched keywords, putting these keywords across the site with strong content, optimizing images across the site, generating sitemaps, proper URL structuring and much more.
More is your website search engine friendly, higher will it be ranked in search engine results and higher is the website ranked in search engine results, much better will it attract traffic and prospects.
Hence, search engine marketing can help you create better brand awareness for your business website through a cost effective process, but this can be time consuming. Hence, if you are opting for rapid results, you need to invest a little more in paid programs like PPC, instead of organic marketing for search engine visibility.
Connect with Affiliates to Market Your New Business
It’s the best way to take help of affiliates while promoting your new business. You can reach out various audiences and get traffic to your ecommerce business from several websites by connecting with well-known affiliates.
Affiliate marketing provides a cost efficient and effective way to gain exposure, grow revenue, and test different markets for new businesses. Idea behind affiliate marketing is to get your business out there in the market at low costs. Here you pay only for sales occurred and even if not occurred, at least your business gets recognized among the masses. Hence, your investments in affiliate marketing can give you sure shot results for your new ecommerce business marketing needs.
How about a POP UP SHOP?
A POP UP SHOP is an innovative way to take your ecommerce business into the physical world. This will widen customer interaction opportunities for an ecommerce business which certainly are least with online mode. Not only interacting, you can also get to learn about your customers, their shopping behaviors, likes and dislikes and thereby help you work out more effectively on your customer relationship development strategies.
Moreover, as a new startup business, you might not have enough resources to invest in super quality and best resolution photos for your products. This would result in poor representation of your products, which can be misperceived by your customers. Your products may give a wage appearance thereby distracting your customers from your store. On the other hand, in a pop-up shop, products can be actually presented to your customers for a better and clear view without any extra investments required for their presentation. Hence, hosting a pop up shop can actually boost up your sales and get you more profits along with more satisfied customers for your business.
Get Your Hands on Facebook Store
You can directly sell over your products and services to the Facebook community with a Facebook store. According to statistics, more than 60% of the Facebook accounts generate retail traffic for the businesses.
Moreover, Facebook also has the most active users of all the social media channels across the globe, so why not bank on it to get the best popularity for your business?
With a customized Facebook store for your business, you can directly promote your products and services to all those 1000+ million active users online and easily get your brand out there in the market. You can track your customers and sales, share news, discounts, offers and updates of your products that can excite your customers. One of the best advantages of having a Facebook store is that the prospects can easily locate your products and services and buy them and instantly through Facebook.
There are many other interesting ways to get exposure for your newly established brand in the market, which we shall discuss in the Part 2 of this article. So, just keep reading our blogs to get your hands on more interesting information on marketing the new ecommerce business..
