The digital technology is changing the online commerce world by storm. The Magento Ecommerce stores mushrooming around the globe are taking a deep dive into the technology to rise above the noise.
Magento- the platform that has powered nearly 30% of worldwide Ecommerce websites enabled the Ecommerce to lubricate the sales and revenue with advanced tools and resources integration.
Nowadays, the Ecommerce stores are using the customers’ data as their next important tool.
But, from the time when the customer first browses the store to the final checkout, huge data is generated. Collecting the vast amount of data scattered across various nodes, and synchronizing them to get the value out of the data is a hard nut to crack for the Ecommerce.
That’s where CRM software comes to the rescue.
CRM industry is prospering at the staggering rate as the Ecommerce store are embracing the CRM solution to enhance the productivity and exponentially grow the profits.
According to the Gartner research, “The Customer Relationship Management (CRM) market will be worth $37 billion in 2017.”
There are different companies that offer the CRM solutions for the Magento Ecommerce store such as Salesforce CRM, Zoho CRM, OroCRM, Dynamics CRM, SugarCRM, SAP CRM and pretty more.
According to the DMR research, “The Salesforce’s CRM have the market share of 19.7%.”
Understanding the importance of Salesforce CRM with Magento 2 store, online retailers are complementing the services with Salesforce integration. To make it done, all the Magento Ecommerce store’s products or services are created and mapped with Salesforce alongside secure encryption.
Ecomextension facilitates the Salesforce CRM integration for Magento 2 E-commerce and promises to deliver some remarkable features like- Sync and update the customers, products, product categories, orders, promotional campaigns, leads, contacts, accounts from Magento 2 to the Salesforce CRM.
The powerful combination of the two is helping the businesses to nurture the customers’ relationship, grow the sales and more.
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Let’s take a glance at the benefits of the salesforce integration that lets the businesses to grow the sales and ROI boundlessly.
Make your sales team sell smartly
With sales cloud salesforce integration, the business can supercharge the sales team by providing the easy access to the customers data anytime anywhere.
courtesy : Salesforce.com
Handy data lets the sales team close more deals with easy contact management, improved sales team collaboration, personalized sales campaigns and by better managing the opportunity.
Even more, the sales team will bring the leads like a leads generating machine. With proper lead management that involves the right decision, leads tracking and optimizing the campaign, the conversion rate can be improved.
Easy and quick file sharing, email integration, instant approvals and visual workflow on mobile help the sales team to get more work done in the minimum time, which in turn increase the productivity.
When the team has access to the reports in the real-time on the device right in their hand, they can take the intelligent decisions based on the facts. Sales forecasting is the add-on that adds more flexibility in getting the visibility about the targets, which make the tasks prioritizing easier.
Personalized marketing campaigns – Adding a voice!
The one-to-one connection with the customers helps the Ecommerce to create an emotional connect with the customers by delivering the right content to the right customer at the right time.
Salesforce CRM is making the marketing campaigns smarter by introducing personalization element in them to ensure that customers heard them.
See the impact of salesforce integration over world’s leading Vodafone company in Australia.
Leveraging salesforce CRM power, the personalized email campaigns are launched leveraging customers data to drive engagement and automate the email marketing with the relevant message on mobile, social media, or other customer touchpoints.
Reaching the customers on cross-channel and tracking the micro-activity uplift the conversion rate as every customer interaction can be analyzed. Also, it illustrates a lot about sales activity and the impact of the marketing decisions.
Strengthening the customer relationship
According to the salesforce CRM reports, “The CRM is a one-stop shop for all the customers’ data that store the data in the more organized way and results into increase in the sales revenue, customer satisfaction, and ROI.”
courtesy : Salesforce.com
Salesforce CRM makes the relationship with customers more meaningful and transforms the way Ecommerce store interact with the customers.
Also, the automated processes save a lot of time and efforts which will get invested into the business to generate and close more deals.
An important instance : The foremost building manufacturer of France has turned the table upside down with salesforce integration and established an excellent relation with the families who are dreaming of building the home.
Building customers’ loyalty
The salesforce cloud CRM integration enable the Ecommerce to quickly access the customers’ data such as products in the wishlist or abandoned cart, easy follow-ups and real-time reporting from single dashboard aids in approaching the customers that actually bring them back to the store.
To shoot up the loyalty, you have to stay on the top of the customers’ mind by keeping in touch with them, listening to them and monitoring how they are getting connected with you.
Beware, if your customer is leaving the store without customer loyalty, then you are sacrificing the one-third of your annual sales, and it will costs a lot to your business to get the new ones.
Be proactive to resolve the customer complaints
To keep the customers happy, the Ecommerce store has to stand a step ahead when it comes delivering services after the sales. The changing trends also illustrate the same.
Salesforce helps the Ecommerce store to stay connected with the customers 24/7 through multiple modes either calling, live chat or email support.
Going beyond the customer support is amazing. That’s where personalized services rocks like- live chat for real-time support, cloud services on mobile to serve the customers anytime, anywhere, and cloud communities to help the customers by themselves.
For instance: Singapore Changi Airport embraced the salesforce integration services to deliver the customer experience that always turn the customers up.
The last word…
Salesforce CRM integration with Magento 2 Ecommerce is delivering winning upshots to the industry leaders and the small businesses. As opposed to all the CRM software, Salesforce stands at first position among the 30 CRM providers and also renowned by many industry awards.
courtesy : Salesforce.com
It seems like just integrating salesforce CRM will be outstanding for the Ecommerce store. But, the things are not easy as pie. Why is it so?
The major roadblock that comes in the way of seamless salesforce integration is the partnership with right Ecommerce services provider for the successful integration and impeccable services after the integration, which is back-breaking to find.
Only handful companies in the universe sync the salesforce CRM with Ecommerce to deliver unprecedented success. There the Ecomextension’s Magento team excels.
So, it’s time to get in touch with our business consultants to better understand your requirement and get the right solution at the lightning speed.
