‘The fear of missing out’ is common in people; especially amongst the shoppers. While most people opt for window shopping, go through various products, think, think and think and end up buying nothing, thinking they will think upon it and purchase later on. Well, Magento eCommerce stores lose most customers like this, resulting into the reduced sales and lesser revenue.
One solution to this problem is to create scarcity and show urgency. This will result into the birth of ‘the fear of missing out’ amongst the shoppers and they will quickly buy it without giving it a second thought; thinking either product will go out of stock or the limited time period offer will end. So, the scarcity and urgency weapons never ever fail. If you are hiring a company that provides development services for Magento, you must tell the professionals to build up the perfect design of the online store and then put up such offers showing urgency and scarcity.
Well, there are a few ways you should use these techniques. So, let us take a look over some of the most important and best practices for creating urgency and scarcity for products in your online store…
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Show urgency by providing offers for the limited time period
If you want to show urgency, you can do it in several ways on your online store. The most common way is through flash sale where you can give limited time discount on limited products. Thos products can be from any category that you choose. However, one way to make customers buy it is to provide that limited time discounts of the abandoned products that customers left in the cart and did not purchase earlier.
Another way is to show the countdown timer for the particular product. Another way is to provide the limited timed shipping offers, like ‘you will get next day delivery or free delivery if you order within ‘x’ time’. You can also show urgency using special discount hours technique or last chance emails that say things like ‘sale ends today’.
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Limit the quantity of the products and show scarcity to make customers buy instantly
You can also show stock quantity for a particular product saying ‘only 1 left!’ and similar phrases. Also, you can show the scarcity in sizes showing particular apparel is available only in the particular size.
Another way is to sell limited quantities saying ‘only 100 units available worldwide’. You can also put the text on the particular brand of apparels that says ‘they are going quick’. This will make people click on ‘Buy now’ instantly. You can also show that the items that were previously added in the cart have been sold out.
Now that you know how amazingly the urgency and scarcity work in eCommerce, it is highly recommended for you use these weapons so as to boost up your sales and increase your revenue. You can use the countdown timer extension for the same. Good luck for the same!
