Social media is a place, which if used properly can help to fetch a lot of sales. You might be aware of people who are always engaged on social networks like Facebook, Twitter etc. If you’re not utilizing social media for the growth of your business, then you are missing out at least 40% to 50% of the business opportunities. As per a research conducted in 2016, social media drives 38% of revenue on average to small scale vendors. Many of those critics believe social media traffic doesn’t convert as compared to organic traffic. This is a fact and most of us would agree with it. But wait! Don’t you think those people visiting your website from Facebook might purchase some product or services from you, someday? It’s all about making users engaged with your website and business.
Whether you want to promote your B2B ecommerce business or need to improve the sales for your B2B brick and mortar store, social media can be a powerful tool for all your business promoting needs, if harnessed in a right way
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Here are a few things you can do to improve your business through social media.
1) Build Great Content
The first step would be to create a blog where the business could publish some valuable information which is desperately awaited by the users. It’s not just about creating content but creating a masterpiece which covers every aspect of the said topic in the best possible manner. A blog is one of the best ways to speak about your business which keeps your users engaged and can possibly transform them from users to customers.
2) Share Your Content
You’ll find several pages and groups over the social networks which may be relevant to your business. You can post your content on such groups that can attract a lot of users to your site. For instance, Facebook groups allow you to post on several other groups but, if you’re found spamming then be prepared to a face a nasty ban. Sharing is the best way to promote your content which directly attracts a lot of users. Building links are very easy, if you have people following your pages/website. A site with huge amount of followers, tweets or sharing activities directly correlates with organic rankings.
3) SEO & Social Media Combined
It’s very important to select proper keywords while drafting your content not only in your blogs but also on social networks site. It’s all about conversions which should be the part of your digital marketing campaign. Social networks like Facebook & twitter have started providing their own structure data to enhance the user satisfaction. Using structure data is very important for conversions.
LSI keywords should be used properly within the content to attract traffic from low search volume keywords. You simply cannot ignore the power of LSI keywords, a giant site like Wikipedia has 43% of such traffic from LSI keywords which are not searched frequently.
4) Call To Actions
Even if your users are very interested in buying or trying your services, they’re simply not going to buy them. You have to push your users to make the action on the website/apps. A simple attractive “Get to Started” might produce different results as compared to a creative “I’m Interested” call to action button.
You need to test different call to actions on your site with Phase A/B to understand the behavior of your users.
5) Make your content Easily Shared
Having social sharing buttons within your site is very important to make user share, tweet or like on their social networks. You simply cannot imagine a user copying your URL from the address bar and pasting those in social networks. We have to make it easier for our users to share the content with their friends and families. A lot of plugins are available out there which can help you to create social sharing buttons for your blog/website.
6) Track Past
A business should always audit their past performance with the help of several tools available out there over the web. Personally, we use Hotjar and Google analytics to measure ROI for our websites. It’s all about improving on every possible aspect.
A good social media strategy is all about making your users engaged with your business. Making them happy will surely fulfill the goals of the business. Hence, if you are planning out a strategy for promoting your B2B ecommerce business, do not forget to include social media strategy within it to get the best results.
