Your ecommerce website is the face of your business! It’s your ultimate sales executive. From providing product features, product pricing to ultimately successfully selling your product – your website does it all. Well, if that’s not enough, your website even collects payments for you! Your customers interact with your website and complete the transaction. That’s how crucial it is to have a website that provides a great user experience. User experience does not necessarily include just the “wow” effect of looks and feel of your website. It also includes convenience of navigation and an easy way out. For an ecommerce website – it becomes all the more imparative to make the payment process process easy and include simple and fast checkout.
The last thing you want is abandoned shopping carts on an awesome website selling awesome products. A customer’s patience while shopping online is really low. Getting to know customer behavior and customizing your website accordingly is one sure way towords a successful business.
Here are the most important factors regarding customer behavior while shopping online that you must remember while designing your online store. Customize your ecommerce website as per your customer’s needs.
Customers love easy navigation
Once they land on your website, customers expect to find what they are looking for quickly. They should not be left clicking from one page to another – in circles. Moving from one tab to another before they reach the one they want is frustrating. Make sure that your landing page has exact pointers and categories are crystal clear. There should be no space left for guesswork of any kind.
An easy navigation brings you closer to a successful sale!
Fewer the clicks the better for a Simple and Fast Checkout
Imagine how frustrating it is to click on one tab after another and the website keeps asking for more and more information before finally selling you the product! A standard Magento store has 6 steps to checkout. Well, today, there are plenty of options to reduce that too. For example Magento One Step Checkout extension, when added to your store, reduces the standard 6 steps to just one step. It concentrates only on the most important information to be filled up by customer. This saves time, increases customer satisfaction and most importantly increases sales by reducing abandoned shopping carts!
Overwhelmed by options?
While expecting a quick and easy way in and out of your store, customers generally know what they are looking for and what they are going to purchase. Well, those casual web surfers are potential customers too, but the ratio is small. The point is don’t overwhelm your customers with too many options. Make an impressive call to action and lead the customer straight to the sales process of your website – select product (or multiple products) – add to cart – checkout. Giving your customers a host of different options will confuse them to the core and some might even get lost on your website.
Well, understanding online customer behaviour will definitely help you customize your website to suit their demands. Your ultimate focus should be to not waste any time after the customer has made a decision to purchase. Simple and fast checkout process with good Magento checkout extentions can take your business to the path of ultimate success!
