Merely building an ecommerce website is not enough. It will not sell your products by itself. You as a business needs to strategize various element son your website and make it appealing enough to attract new customers as well as provide for the requirements of existing customers to make them stay, buy and return for more. This means that you need to make it clear why your products should be their choice for purchase and not the others who sell similar products as yours. Well, here are a few tips and tricks you could use, to lure customers to your ecommerce website and also maintain the loyalty of existing ones.
Ecommerce Website Development Tips and Tricks to build brilliant websites:
Why Should People Purchase From You?
You have to make it clear on your site, what value you are providing customers and why they should purchase from you. For example, are your prices comparatively low? OR are you providing free shipping? Or you have some special deal for your new range of products? Provide customers a clear reason to buy from you and not anyone else. This is the first tip to lure customers to your site.
Product Findability
This is an important aspect if you wish to maintain existing customers and also gain new ones of course. Well, provide a few different ways of finding a product. Meaning, Users should be able to easily navigate your product categories logically and locate the product or include a search option for customers to find a product. Make sure that one way or other, your product can be easily located and purchased.
Ease and Convenience
Well, as locating a product should be made easy, other aspects of ecommerce should also be made easy. The best example here is the checkout process. Once a customer locates the product and adds it to the cart, make the checkout as easy as a single step. One step checkout extension is available for Magento Stores to make buying easy for customers. Other options you could provide for your store is to provide your customers with the option to find similar products and compare them in terms of features and prices side by side. You can even suggest or recommend products with similar features.
Advanced Cart Options
Advanced features for shopping cards could include a one step checkout as mentioned earlier or the ability to use Multiple coupons or gift cards for making a purchase. Well, users should be able to use more than one coupon for a single purchase. This makes them happy and you get a loyal customer in return!
Well, ecommerce could be as easy or as difficult as you make it. There are a number of Magento extensions available today to add all the above said features. Well, if you have some innovative idea for your business, you can always avail Magento custom development services and get the desired features you wish for your business!
