We have already seen in our previous blog regarding ‘shopping cart abandonment email mistakes’ that as per Baymard institute, “the average rate of the online shopping cart abandonment is 68.53 %”. Also, we know that there are several reasons for the abandonment like misleading product information, high priced products and slow loading product pages, to name a few. However, one of the most important reasons is the bad check out process, or precisely long check out process.
One of the best ways you can turn maximum visitors into customers is by making the smooth and quick check out process. An amazing home page, a perfect product description and highly noticeable contact information will not work unless your check out process is hurdle free. So, here are some of the best tips for the perfect simplified check out process.
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Guest check out – Do not force them to register!
Forcing the registration will incur a huge customer loss! It is advisable not to force them to sign up to your website. Allow them to make a purchase without filling up the form.
Guest check out process involves asking just for email id and no other information, making the check out process faster and simpler for the customers who are in hurry.
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Compact registration forms – Don’t ask for too much!
It is obvious that not all the customers are in hurry and there would be some who would not mind to register with your website. However, you must not take the advantage of such customers and take away a huge amount of time of such customers.
Even such type of customers will get annoyed if you ask too much of irrelevant information. So, it is always a good idea to keep as much less fields as possible in the registration form and ask only the information you really require.
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Progressive process indicator – Let them know what is coming up next!
Customers will always want to know about where they are standing in the check out process. If you provide a clear indicator that shows what they are doing now, what will they have to do next and how many things are they still left with, it will give them a sense of control and there will be less chance of the customer leaving away from the mid of the check out process.
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Security – Build the trust!
Earning the trust of customers and giving them the sense of security are the most important things, when it comes to online store. Unlike brick and mortar shop, people cannot touch the products in real before buying and they do not where to go for complaining, if they are not satisfied by products.
The phrases on the website like ‘100 % secured transactions’ and the trust seals will help customers trust you.
Wrapping up…
Now that you know some simple tips that can make the check out process simpler and easier for customers, make sure you implement them in order not to lose customers. Well, one way to do this is to make the use of one step check out extension. Well, these are just the top four tips, you can check out six more in our next blog post, ‘Winning check out flow guide: Top 10 secrets for high conversion rate revealed – Part 2’.
