Magento SEO

Search Engine Optimization can bring your eCommerce Magento website at the top from the thousands of search results shown, letting your potential customers to find you. After all, this is exactly what you want to increase your sales and revenue. Search engine optimization of any website is easy, but time taking. If you wish to gain long term results, you will need to put in some efforts. Here are some of the most important SEO tips for your eCommerce Magento website.

 

  • Use The Right Magento Extensions: Magento extensions can enhance performance, usability, marketing and sales of your online store. It reduces your development time and cost and helps you extend the functionalities to your eCommerce store.

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  • Focus on descriptions and content: If you keep the manufacturer’s description, it will be similar to hundred other merchants and that can create negative impact on the search engine visibility of your store. So, make sure you write your own keyword-rich description. Make sure your content is unique and fresh to climb up the search engine results.

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  • Don’t forget Image Alt Tags: The image ‘alt’ tags play a vital role in the search engine optimization of eCommerce website. So, don’t forget to write a short image description to get images recognized by the search engines.

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  • Follow link building strategy: The link building strategies can bring out a lot of SEO improvements in your online store. In addition to that, do not forget the internal linking within your website. This will keep a visitor for more time on your website.

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  • Showcase ‘similar products’ and ‘popular products’: If you show your visitors the similar products of what they are looking for or the list of popular products on home page, it will create interest in them to at least have a look at those products. This will increase the chances of sales highly.

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  • Good Navigation is the key: Irrespective of the number of products and product categories in your store, navigation should never be a problem. Make it easier for your visitors to find the products they are searching for. It will create a positive impact on the SEO too.

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  • Make the use of Google Analytics: Integrate the Google Analytics with your Magento eCommerce store and check out all the data that is important for the search engine optimization.

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  • Use right keywords: Know your customers and understand their needs. Think of the keywords in that regards and it will help you generate more revenue from your online store.

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  • Go Mobile: It is extremely important to get a mobile friendly website, as the number of people browsing from mobile devices is increasing each day. Even the search engines have started paying less importance to the websites which are not mobile friendly. Go for the responsive website.

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The above mentioned search engine optimization tips will help you to better your rankings and be at the top of the search results. Keep hold of the existing customers and earn more with these amazing SEO tactics for your eCommerce Magento website.

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