Customer is king and will always remain! Your sales and revenue generation depends upon the customers. So, it is inevitable for you to keep hold of your existing customers as well as earn new ones and built a strong customer base. For that, you must know who your customers are, target them, know them as well as their needs and requirements. You must provide a delightful shopping experience to them if you want to win their trust and make them happy. Customer retention is one of the most important things you must focus on if you think to develop a Magento eCommerce store.
In order to retain your customers, you must do a little homework and put in some efforts. So, let us take a look at some of the most important tips and tricks to retain customers in simple and easy ways…
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Impress your customers during their first purchase itself and make them life time customers
Gone are those days when people used to get happy just by free shipping and competitive price of the products. Unfortunately, you need to give more now in order to make customers happy and content. You must impress them in the first go itself. Well, one good way to do this is to send a hand written thank you note along with their ordered product. This will make them feel that you are trying to make them happy. You can also send some sample products for trial along with the ‘how to use’ manuals. Believe it or not, everyone likes free products; irrespective of the size or quantity of the products. Moreover, easy returns and replacements are also important to impress customers. The last, but not the least make sure your website is good looking enough to attract the visitors. This will help you beat the competition and there is no better feeling than knowing you are doing it better than your competitors.
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Follow up – Make it the best by clubbing the email marketing with loyalty marketing
There are times when customers really need some products, but it has just slipped off their minds. Well, you can remind them by sending them the emails. That is exactly why email marketing so much important in eCommerce. Make sure you send the emails at the right time and the voice and tone pleases the customers. Subject line of the email should be such that customers cannot resist opening email. Now, if you want to retain your customers using email marketing, you must club it with loyalty marketing. Make them subscribe to email communication and accept an offer.
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Personalization makes visitors feel that they are being taken care of
You love the coffee shop near your house because they probably know your order or they might just know your name or something about you. That is how they retain customers. However, it gets difficult to do such things online. Well, you can use the first name of customers when communicating with them in any way to give them personalized experience. People tend to respond easily when they see or hear their names. So, if you want to retain customers, personalization is the key. So, it is highly commendable for you to use their name for welcoming them when they login in their accounts and also when you send them emails.
Now that you are aware of some of the most important and simple customer retention strategies, it is advisable for you to keep them in your mind and implement them when time comes in order to retain your customers wisely and keep increasing your sales. Good luck for the same!
