The credit of attracting visitors and increasing traffic goes to good design. What after bringing visitors to your website? There is no point in increasing the number of visitors if they do not convert into customers. Good design can attract visitors, but they will not stay on your store if they are not comfortable enough browsing through your website. A good browsing experience increases the chances of converting visitors to customers.
Usability is considered as one of the most important factors to focus on, when developing the eCommerce store. When it comes to usability, even the minute details become important and can make a huge difference as far as customers’ point of view is concerned.
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Ease of use:
It is always a good idea to make your store easy to understand, easy to use and easy to browse for users. If they find it complicated, they will switch to another website in a few seconds. To make your website easy to use, you must focus on fonts and UI elements.
Don’t give strain to eyes of the users by using minute fonts. Readability has been the major issue when developing websites. Make sure users can read well with the flow, as they go through your website. Do not hesitate in using large fonts.
UI elements play a significant role on an eCommerce website when it comes to user interaction. You should know what will make things easy for users and keep those things in mind when designing the website. Use radio buttons if there are five or less than five options; whereas use dropdown if there are more than five. Another example is to use large visible buttons for important actions like adding product to cart; whereas a links or small buttons can serve the not so important actions like ‘add to wish list’.
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Check out:
Bad checkout process has been a major reason for the cart abandonment. So, if you don’t want your customers to leave your cart because of the lengthy, slow or bad check out process, it is high time you should start paying attention to it.
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Navigation and Search:
The auto-generate navigation structures can be alright for small eCommerce websites. However, as and when you add products to your store and expand it, it becomes messier and gets difficult to manage.
If customer comes to your store and he faces difficulty in finding what he is searching for, you might just lose one customers. Your navigation and search facility should be such that it becomes easier for customers to search for the products.
Wrapping up…
If you remember and implement the above mentioned points, it will help you improve the usability of your eCommerce store and people will can browse through it comfortably, which will make them re-visit it and also make them recommend your store to their friends, which will bring you new customers. There are a lot of companies that provide development services for Magento. So, make sure that the team which you hire is aware of the above mentioned points. Good luck!
