Shopping habits of customers are different. You as an ecommerce store owner need to understand each type of shopper and build your Magento website design around that. To begin with, let’s understand that some shoppers are looking for discounts and price benefits everytime they purchase. Some shoppers are looking for specific products and features, some are looking for accurate information to make an informed purchase decision while yet some others are buying from you just because they like the experience at your store.
Your goal is to please all these types of shoppers with an excellent ecommerce website design. Let’s take a look at the details.
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The Shopper looking for a good deal
This type of customer is looking for discounts, coupons or sales or deals. His brand loyalty will not be that great, but purchase probability if your offers are rightly placed will be great. Well, in terms of UI and UX, for this type of customers, ensure that you have highlighted your products on sale and categorize them well. Ensure that your call to action is strong and compelling. Show clearly the discounted price and the amount that they will save. Send them emails and newsletters about the current offers at your store. Make coupon redemption easy. Urge them to shop with freebies for a purchase above a certain limit.
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The shopper looking for something specific
This type of shopper will be well informed and will come to your store with one specific item or thing to buy. The customer may not be a loyal one for your store, but will definitely purchase if presented with the goods he is searching for within a few clicks. Ensure that you make the search option on your website very easy to find and prominent, keep the navigation clear and categorize products logically. Most of all, provide a convenient and quick checkout.
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The shopper who researches well before a purchase
This type of customer wants to “know” before buying. So, the first step you take is to make your product descriptions accurate, to the point and yet very informative. Provide them with related product links. Show them all the options you have on your website. Ensure that your website has an option to compare similar products in terms of features and prices.
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The shopper randomly browsing
This is a tricky one. Not looking for anything specific. This shopper will buy if something interests him. Make sure your website design attracts attention. And more importantly, ensure that once on your website, this shopper is kept engaged. Have options for reviewing products, rating services etc. Ensure that you use your cross selling and upselling options liberally with this type of shopper.
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The shopper who is loyal
This is the most convenient type of shopper. He is loyal to your store and has come to purchase because he really loved the previous shopping experience. Make sure you do not let them down. A step forward would be to reward their loyalty.
It’s a tough market out there. Ecommerce solutions for all types of customers requires thorough understanding of shopping habits. Ensure that you please all of them!