Online business has never been an easy thing; and that too with the increasing fierce competition, it gets even more difficult. Well, you do not just have to survive, but thrive the eCommerce market, for which you need to work on not just one or two things; but several elements of your website; right from the design, colors and sign ups to products, categories, check out and buttons. In order to top the charts, you must be perfect in everything. When we say perfect, it means the way customers want. The success or failure of your online business depends upon the customers; as after all it all depends upon them; their likes, dislikes, needs, wants and requirements. Well, the best way to know what your customers like and what they not, you simply have to do the A/B testing and see which version works better. Nothing can be more powerful than A/B testing, when it comes to knowing your customers. So, when you hire the company that provides development services for Magento, ask the developers to do the A/B testing to know the customers.
To succeed online, you must test the most important elements of your website and that too in the right way. So, let us take a look over some of the most important elements to be tested with the best practices…
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Headlines: Headline is the first thing that your visitors will come across; so that has to be impressive. For the blogs, headlines are the ones that are posted on social media. So, if they are not impressive enough, your content will sit idle gathering dust irrespective of the quality of the content inside. So, it is a good idea to test the headlines and know whether your customers like shorter ones or longer; whether they like it simple and professional or creative and funky. Find out what they like and then write accordingly.
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Call to actions: When it comes to the call to action buttons, they tell visitors what to do next. So, it plays an extremely important role in the website. There are four things which you must take care of; color, size, place and content. The call to action that says ‘Buy now’ will get more clicks than the one says ‘Proceed to buy’. Also, you can try different colors and sizes of the buttons to check which works the best. In some cases the buttons must be placed at the top as well as bottom of the page; whereas in some pages, the buttons only at the bottom works better. So, try yourself and find it out.
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Landing pages: Landing page is the place where decisions are taken; decision of whether user will stay on your website and buy something or just leave it and switch to your competitor’s website. Well, make sure you test various components of your landing page to make it impressive enough. For example: Adding a trust badge will add the feeling of security and the visitors will trust you.
Now that you are aware of some of the most important elements of your website which needs A/B testing, it is recommended for you to get them tested, so that you can improve your website, get more conversions and boost up your sales, which will eventually help you in generating more revenue and maximizing the profit. Good luck with that!
