A lot has been written and already discussed on the consumerism of the B2B ecommerce, which literally means yielding B2C-like experiences out of the B2B ecommerce solutions. Today, every B2B firm is looking to encapsulate ecommerce solutions with user friendly consumer experiences similar to that of the B2Cs. According to the recent study, it has been found that more than 60% of the B2B traders these days are planning to spend much of their technology related expenses on development of an ecommerce platform. B2B ecommerce development is their highest priority rather than any other technological solution like order management system, mobile website etc.
B2B Ecommerce Development with Magento
Today, there are number of platforms available for the B2B businesses, which are in need of the ecommerce solutions that align with both customer’s expectations and business goals. However, it’s Magento that outstands all the other platforms when it comes to B2B ecommerce development in the modern times, where every organization is looking for flexible, unique and robust solutions for their business. Magento has got just the right configuration to support flexible ecommerce solution development with consumer-centric features and hence, is a great platform for the businesses looking to develop B2B solutions with B2C elements.
Magento B2B Features
Let us now have a look at some of the highlighting features of Magento as a B2B ecommerce platform.
Flexibility around Integration
Magento has always been known for its flexibility and ability to easily integrate with the third-party entities. It is even for this reason that most of the developers as well as businesses prefer to go for Magento when it comes to ecommerce development. Magento ecommerce development gives developers, a wide exposure to product APIs for seamless integration with core back-office applications. The Magento ecommerce solutions can easily be integrated with ERP tools, proprietary, in-house systems and preexisting processes in back-office environments. Hence, for developers, Magento offers easy development with the help of third party integrations and for the businesses, it offers a great solution for customized ecommerce development.
Product Recommendations and Personalization
Personalization is a very good feature of Magento ecommerce platform that allows the customization of the website for a customer. Depending on various statistics like customer’s purchase behavior, age group, likes or dislikes etc., the ecommerce website can display or recommend the most relevant products to the customer. Hence, it helps the customer to find easily what he/she is looking for and encourages better user experience. With Magento Enterprise platform, B2B businesses can create highly appealing ecommerce solutions that can provide unique product recommendations and content to the customer based on their purchase behavior and other relevant statistics.
Product Catalogs based on Customer Groups
There is an interesting feature of Magento that allows to define access restriction to the customers so that they can view only those parts of the website or products that are relevant to them. There can be access restriction for the entire site as well as specific categories of the site based on the specific customer groups. Depending on the customer group to which the user belongs to, he/she can access the site or its parts for a more relevant product search. This way of displaying unique product catalogs to different customer groups will improve customer value and allow the B2B firms to effectively guide their customers through their shopping process in a unique manner.
Hence, with all such amazing features, Magento has amazing ability to transform B2B ecommerce solutions for more consumer friendly B2C-like experiences. It is for this reason that Magento is now the popular choice for the B2B businesses looking for customized ecommerce development.
