Customers walk into your store, or visit your ecommerce website day in and day out with the intension of making a purchase. Many of them actually make a purchase but many more of them walk away without purchasing. Lower conversion rates are disappointing. It’s difficult to judge why the customer did not buy – there’s no way to know.
Getting back these lost customers is a challenge! Turning them to buyers will be a further challenge. Well, not really, if you take the right approach. Reconnecting with these customers who have abandoned their shopping carts is one way to increase productivity and your sales.
One perfect way to reconnect to these customers is sending an email in so as to follow-up with them about their products. This email should have a well planned structure, and impressive content which will lure the customers back to your store.
What Should Your Order Follow Up Email Contain?
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The focus should be on the product they abandoned.
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A great visual of the product to be added to the email.
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Product description should reiterate the product’s plus points and should be impressive.
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If the product is on special “offers”, an attractive banner with the details would help.
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Generate a sense of urgency and curiosity by displaying when the offer ends or product will soon be out of stock (if it is going to be).
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Unnecessary promotions of other products and links to other pages of your website should be avoided.
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Suggestions for other relevant products may be added.
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It’s a good idea to add your customer care number or a contact number for the customer to get in touch with you.
Setting Up The Email In Magento With The Order Follow Up Extension
The good news is that you need not sort customers with abandoned carts and then send each one a follow up email. With Magento, you have excellent extension that can automate the process for you. This essentially means that you can get in touch with your customers before they lose their interest completely!
This order follow up extension is easy to install and seamlessly integrates into your Magento system. It sends an email to the customer after a specific interval of time.
Such kind of emails make customers rethink their decision of buying your products and increases your sales and conversions.
On a closing note…
Bring back all your “almost” lost customers with just a little effort! Send them a follow up email with the right content. Take advantage of the automated Magento extension for order follow up. Convert your re-returning customers into loyal ones in the simplest possible way!
Creating a user experience for your customer that shows you care is a great way to create long lasting customer relationships!
