Have you ever though why do companies invest so much time, money and efforts into designing? Well, looks matter a lot; believe it or not! Everything around you focuses on design; be it your room or your mobile phone. Why? The reason is, design plays an important role in everything; especially the eCommerce websites.
Good design will capture the hearts of visitors and it will help them trust you. It will not only impress your customers, but also increase the apparent value of your products. So, make sure you pay importance to the design of your eCommerce store.
Two types of design to focus on:
Persuasive Design:
The intention behind designing a good website is to persuade your visitors to buy products. Each and every element on your website should have a reason behind its existence; otherwise it is nothing, but distraction. If your website is not making sales, it doesn’t mean that your products are bad; it clearly means that your design is poor. Good design tends to make more sales than the bad ones. So, make sure that your design is such that converts the visitors into customers.
Responsive Design:
Of course, you know that most people browse your website and even buy products using their smartphones. So, are you ready to provide them the same shopping experience through their mobile phones as they use to have on their 15 inch laptop or 27 inch monitor? If not, you must focus on the responsive design to give your customers pleasant shopping experience, irrespective of the type of device they use.
Three types of pages to focus on:
Home Page:
Home page can be the landing page for the most eCommerce websites. You have just one second to hook up the visitor. If you fail to impress them in a second, they will head to your competitor’s store. The only thing which will help you impress your visitors is the design. So, make sure the design of your home page is impressive enough.
Product Pages:
The product page is the conversion page for all eCommerce websites. It is how you represent your products, that the customers will decide whether it is trust worthy or not. So, if you want visitors to think that the products on your website are the best products, you must design and represent them in the best possible manner.
Other Pages:
It is necessary, but not sufficient to focus on home page and product pages. Every component of the website is important and you can neglect none. So, make sure you focus on other pages too like contact page and footer.
Now that you are aware of the importance of design and you know the things to keep in mind when designing your eCommerce store, make sure you get it done by the professionals as soon as possible. A lot of companies provide the Website design services for Magento. So, make sure you hire the best website development company to design your eCommerce cart.
