If you are launching a brand and building an online store for the same, it might be really fun thing for you to think of a creative name, designing an attractive logo, forming a creative tagline to allure shoppers and creating attractive design with appealing fonts. When you do these things for your brand, you follow your passion and feelings more than your brain who thinks about customers and finances.
However, after few days of no sales after launching the store, you might realize that the amazing logo did not attract visitors and that creative tagline did not draw people to your store. After so many days of innovation and passion, you might realize that customers are practical. They will want to buy either something unique or if they want to buy a commodity product, they will want it at affordable price. They will not think beyond it!
Even if you are not a brand and if you are an eCommerce store owner that sells products of various brands, this is true for you as well. Don’t spend much time in thinking about creative logos and name. You will be thinking about design awards and you will end up in nothing, but low conversion rates. Of course, the design is extremely important and you must focus on it, but not overdo it.
Here are some of the eCommerce design pitfalls that you must avoid to get it right…
1. OVER INNOVATING: Sexy doesn’t always sell!
Imagine a situation wherein you build an extremely innovative, unique and beautifully designed website, spending a huge amount on to it, thinking customers will get attracted towards it you will earn a huge out of it. Obviously, you attract customers, but end up making no sales. Why? The reason is customers are not used to buy that way. Your design should be of course beautiful, but not so much that customers are not comfortable buying from it. So, it is better to design a website using template that has been proven successful. Choose a familiar design, and you will end up making huge sales. Only after you earn enough, you can afford to experiment with such innovative designs.
2. NOT INNOVATING OFFERS: People will always look for discount offers!
Customers love discounts and offers. If you keep your online store as it is, people will not buy from your store. People are always looking for the product at the least possible price online. So, you must experiment with your promotion banner and display offers related to free shipping or discounts on huge volume purchase, so as to increase the average order value.
3. TRYING TO APPEAR HUGE: Bigger is not always better!
Never ever portray you have a huge store with several years of experience, if you are not! It will do nothing, but bring you down. Never ever hesitate to show that you are a new store. In fact, use it as an opportunity, show that you are willing to work hard and deliver the best. The ‘About Us’ page should reveal what you are, your mission and your vision. Be transparent, earn more!
Share these with the Magento eCommerce store development company you hire. Avoiding these three mistakes will help you get a perfect online store, exactly like the one which customers like; what else do you want?
