The year 2016 is already in and as expected has bought up lot of changes in the ecommerce world.Hence, this calls for revaluation. While some of the online businesses are revamping their strategy and many of them have already revamped their ecommerce strategies as per the latest trends.Yes, revaluation of your ecommerce website and selling strategy is necessary if you want to attract more customers to your business this year. You need to check out whether your business strategy and website match up to the latest trends and encapsulate everything that can appeal to your customers who are very well adaptive to the on-going changes. Ecommerce website development is not a one-time task, it’s an ongoing activity where you need to ensure that your website is always updated to the latest trends. So, have you updated your website to the latest trends in 2016? Have you planned your business strategy according to the new changes this year? No, then it’s not yet late. Go on and update your website and business strategy for maximum attention from customers and better sales. Below are a few trends that you need to catch on this year to get along with the competition.
Multi-Channel Selling
Today’s customers are in awe of products found on multi-vendor websites or say marketplaces where they can find unique products from variety of sellers and have to make single payment at the end. Hence, many ecommerce sellers are opting to sell through these marketplaces as well and are very well aware of the benefits of selling through multiple channels.So, you may opt for multi-channel selling this year for your ecommerce business.
Posting & Selling through Social Media
Earlier, businesses turned to social media to connect with their customers and get likes or comments from them on their business content. The businesses used the social media to promote their new products among the socialites and get them linked to their business blogs. But now, the scenario of social media for ecommerce has changed entirely. Today, social networks are opening up their systems for direct selling for the sellers. For example, consider two renowned social media websites – Twitter and Pinterest, which allow sellers to directly post and sell their products directly through their sites. So, in 2016, you can very well turn out to social media but not only for promotion needs but also for directly selling your products through them.
Implementing the Beacons
Now-a-days ecommerce businesses are looking to merge online experiences with in-store shopping experiences through beacons. Companies have started offering greetings and messages about various deals and discounts to the customers as soon as they walk in the store. The customers can get online shopping experiences in-store with beacons that suggest purchases to the customers through pop-ups of discounts, deals or offers on products in the store. This enables easy shopping for the customers and hence, improves the sales for an ecommerce business that also has a physical store.
Pop-Ups are a Good Strategy
Pop-ups, earlier were all about some pesky ads and were the most irritating things earlier. But, now pop-ups are redefined and are generally meant to give away something valuable in exchange for email address to the users. These pop-ups do not come back again and again and can work wonders for email marketing thereby helping businesses get more sales and profits.
Hence, if you want to promote any product deal, or attract customer to your website by giving something valuable to them or need email addresses of the users to define your database, then look out for such pop-ups on your ecommerce website as these can make whole lot of difference.
Huge Images and Videos on Home Page
Ecommerce website design has a huge role to play in the success of an online business. Catchy designs can catch the attention of the customers thereby helping the business get more sales and leads. Today large images and videos that take up the entire screen are a fashion and have become a trend in the ecommerce web design. Such designs are really impressive and can create impressive introductions for companies while stating out the purpose of the site in just a short video or a stunning large image. So, if you are looking to revamp the design of your ecommerce site, then this is something you should look out for.
Apart from the above mentioned trends, virtual sales assistants, online loyalty programs and flash sales banners are getting hot this season with the ecommerce businesses.By adopting these trends, you can surely push your online business to the next level.
So, do you wish to revamp your ecommerce website and promotion strategy this year? Then approach us at Brainvire Infotech. We have expert ecommerce web developers and digital marketers who can work together to boost up online presence and sales. Let us know your requirements and contact us for a free quote.
