We are still in the early stages of ecommerce and mobile commerce in retail – especially mobile commerce. Mobile commerce is catching on and continues to grow. With the increasing use of smartphones and more and more ecommerce apps development for the same, there future of ecommerce definitely seems to be more mobile for the retail sector. Also future trends show that retailers would be more focused on creating targeted and more personalized experiences for their shoppers.
So what do we expect from ecommerce for retail in the future:
Retailers focus on providing the best customer experiences
Consumers of tomorrow will expect a lot more service from merchants. They will be drawn to those retail stores that deliver the best customer experiences. If retailers wish to stay competitive in this scenario, they would have to provide their customers with enriching, engaging and more powerful shopping experiences at their store. Personalization is the key here. Mobile apps will be the medium to deliver more and more personalized experiences.
Mobile Payments
Mobile payment providers will be the way to go. Providing your customers a convenient way to pay for the goods they purchase, you are improving customer satisfaction. For retailers, offering their customers with easy payment options for purchasing, that are quick will drive more and more customers to make that purchase.
More mobile strategies
Mobile usage has seen an exponential rise. More than 50% of the mobile users browse online for buying goods. Businesses will have a priority for mobile strategies in the new future. Retail mobile apps will be more and more popular. Customers who find the right products within a few taps on their mobile screen, do not think twice before making a purchase. They get everything they want on their finger tips. What more could a customer expect form a store. Mobile oriented strategies are the future of retail. Mobile apps that offer great features for personalization as well as marketing options for businesses such as push notifications, offers, deals and discount coupons etc.
Data driven marketing
Merchants of today and of tomorrow want to see measurable ROI. Easy tracking of sales, inventory and profits and such other aspects of any business will be the trend. Ecommerce mobile apps that can provide an automated way of tracking all this will be more and more popular for improving efficiency and running successful online business.
Both large retailers and local can benefit from the mobile trends that will dominate the future. Providing customers with the ability to conveniently shop anywhere anytime will be the key. Merchants will be able to provide their customers with a great shopping experience with personalization and greater engagement with the ecommerce store.
