Every year brings in new trends for eCommerce, which reflects the changes in the designs and features of eCommerce stores. Companies go through these trends every year, research, find out which will work and which will not for their online store. All eCommerce store merchants have websites and mobile app for their business. However, as we know the number of mobile users is increasing, most people will browse through online stores using their smart phones. So, you must do things which engage more visitors into your eCommerce mobile app.
The field of Magento eCommerce mobile app development is advancing and the mobile app developers can build an app or customize it as per your requirements. However, you must be aware of the latest trends, only then you will be able to instruct the developers you hire.
Here are some of the most important eCommerce mobile application trends of 2016…
1. Chatting and shopping together!
When it comes to chatting on eCommerce chat, there are two types of chatting; one is live chat with the business representative who can solve your queries and another is chat with friends, with whom customers can share product images and discuss before buying any product. So, whenever people are in dilemma, they can ask friends instead of abandoning cart. So, this will be the win-win situation for customers and eCommerce store owner. Flipkart, one of the best eCommerce companies is also using such a feature, and yes, it is running successfully.
2. Single color app!
The year of 2015 was the year of multi-color app. However, the change in year brought in the change in this trend. This year, people will prefer combining the material design and flat design and they will build a single color dominant app; wherein only the important call to action buttons will be in contrast color.
3. Voice commerce
Imagine yourself talking to your eCommerce application. How much fun it will be if people can shop by talking to their eCommerce app; it will reduce the gap between online and offline shopping. So, in the year 2016, the voice commands can be used to navigate through eCommerce store and also to place an order. How convenient it will be! You can always do the shopping when driving or while doing something else, during emergency. This feature can also be used for posting reviews after shopping on eCommerce app, as people find it too boring to type such big reviews.
4. Visual search
Normal search or even voice search depends upon our ability to best describe the products. Visual search is above all. What if you saw a product and want to buy similar one? All you have to do is click a picture of that product and upload it on your app to find the similar ones in the eCommerce store. How convenient that can be!
Now that you are aware of some of the latest eCommerce app trends, it is advisable for you to keep note of it and let your developers know, so that they can implement them in your application. Following these latest trends will help you drive targeted traffic, reduce the bounce rate, increase the conversion rate and maximize profit in no time!
