Mobile proliferation is unstoppable. Customers of today expect a lot more from mobile devices. They virtually carry a retail outlet in their pockets. Shopping trends have changed and shoppers today purchase on the go. Being mobile ready does not seem to be an option any more. It’s a mandate for all businesses – even those that are not specifically ecommerce businesses. This shift in customer behavior symbolizes a unique mobile trend that is catching on more rapidly than one can imagine. Businesses need to channelize their resources to completely take advantage of this mobile shift and adopt an appropriate ecommerce mobile solution.
Mobiles are no longer isolated from ecommerce
Mobiles today are an integral part of our lives. They are not far from ecommerce. 83% of the global shoppers use mobile devices and many of them say that they prefer it as a primary means of going online and shopping. Mobile advertising is also part of the game. Mobile advertising has increasingly been embraced by mobile web users and is now a widely accepted means of advertising too.
Ecommerce Mobile Solutions see an upward trend
As ecommerce is a flourishing business, that advent of mobile devices has made the scenario even better by opening new venues and new market places for businesses to target. As mobile technology advances ecommerce businesses turning towards a ecommerce mobile solution will definitely see an upward trend. More than 40% of the traffic comes from a mobile device, and businesses see this as an opportunity to increase conversions too.
Commerce Mobile store sales are dramatically increasing
Ecommerce is now moving towards a new phase – mcommerce. Mobile commerce sales are growing exponentially and it’s hard to ignore the impact it has on a business. Today, mobile is the key channel that affects purchase decisions and users actually making a purchase online prefer a quick tap and a quick swipe to make payments too.
Don’t ignore the mobile customers
Mobile customers today not only purchase goods online, but also make use of this device for research like comparing prices, features etc of the products they choose. Ignoring this fact is like business suicide. You just cannot have a business without a mobile strategy today. It’s important that Retailers and business owners understand the impact, identify the business process or element that will benefit from going mobile and implement a mobile plan for the same.
Mobile devices are already capturing all walks of life – be it for personal or business use. Businesses who understand this and analyze customer behavior to implement a mobile strategy will definitely benefit from it. So, whether your business is starting up or whether it is already making great sales online, your prime focus should be on giving your mobile customers an unbeatable shopping experience. Those businesses who understand this and plan for the future will sustain the forthcoming changes in the world of technology. Mobile is the way to go – adopt it soon to see the difference in website visitors, sales and ultimately profits for your business.
