A poorly designed website generally results in lesser conversions and even lesser profits. Ecommerce web design serves as your sales, marketing as well as customer service agent. Hence the design for your ecommerce website with the future trends will be the focus of 2015. With 2014 almost coming to an end, it is vital that you concentrate on the future trends and design ecommerce websites accordingly.
Here are the most important trends to look at:
Flat Designs
Flat designs are definitely in and are increasing in popularity by the day. This trend is catching on fast due to the appealing nature of the websites. This format is easy to develop and also to make responsive. The focus is on the content and call to actions are made distinct with simple and slight gradients. Just enough to understand that they are clickable.
UX / transitions
Providing users with better and better shopping experiences at your store with addition of innovative design elements will definitely be the future trend of ecommerce in 2015. Lesser the friction with users, the better. Simple things like hover effect on the navigation bar like a colour change or a slight animation would be an excellent idea. Large product images and product details when customers hover over it are also good. 2015 will definitely be a year for better and yet interesting design elements added subtly to a website to improve customer experience with your website.
Tiled Navigation
Text boxes are boring, images are just more captivating. This is the main reason why tiled navigation is becoming increasingly popular. Implementing tiles is a great way of maintaining a good website format without losing any data. Images can be created with high resolution to keep them appealing and more alluring to click through. Increasing the click through rates is after all the main aim of your website. Getting a customer to complete a desired action is after all the aim of your website. A tiled navigation can enable you to create a feeling for your customers as though they were actually walking through your store and browsing your products.
Mobile Devices
Responsive will be the default strategy. You cannot build a website without considering mobile implementations. Mobile commerce is definitely the future of ecommerce and accommodating for that will ensure that you tap all the possible resources for marketing your business. Making your website easily navigable on mobile devices with adequate amount of taping space, pinching abilities and doing away with the unnecessary elements.
Ecommerce web design in 2015 will have some definite elements to work on and will include various aspects of designing to improve shopping experiences for website visitors. Making it more and more convenient and intuitive will be the aim. Lastly mobile shopping will dominate the ecommerce scenario and businesses will require to take up a responsive approach as well as a native application approach to reach out to the customers and grow their business. Ecommerce web design looks promising in 2015.
