The power of social media need not be reiterated. The power of Facebook too. Not only ecommerce, all businesses have benefited from the wide customer reach of this social network. If you have decided to add that extra social element to your Magento ecommerce store, Adding a Facebook “Like” or share option is a great way to go about it. Magento offers excellent features to enable this. By default Magento does not include social media connectors, but Magento development experts and developers have created many “extensions” that you can easily install and add features to your eStore.
The Facebook Connect Magento Extension is one such extension that allows you to easily connect your ecommerce store to the largest social network on the web. The advantages of doing this are plenty.
Allows users to login with Facebook accounts
When you install the Magento Facebook Connect Extension, your customers enjoy the secure feeling of logging in with a Facebook account. This provides users with a great shopping experience. It’s now a known fact that providing a great user experience for your online store is a great way to increase sales and improve customer satisfaction.
Helps you trace your customer preferences – to market better
You can easily trace your customer preferences. This data is essential for developing a highly targeted marketing plan. This means that you can delight your customers with the most appropriate sales and offers that they are actually interested in. The likeliness of a customer buying your product increases.
A link back to your store after user completes purchase and shares it on Facebook
Whenever a customer shares or recommends your product by clicking on the “Like” button on the product they purchased, it automatically creates a link back to your website. This ensures that your site traffic increases and your website sees greater conversions.
Helps your business gain a wider reach
Facebook is by far the most widely used and the largest social network today. It is a great platform for businesses to take advantage of. It has a million + fan base and still growing. The advantages gained from adding a “like” button to your ecommerce product pages are unbeatable. It’s like letting customers sell your products for you. After all a recommendation from a friend counts more than a hundred marketing campaigns.
Build Trust In Your Brand
As mentioned earlier, a recommendation from a friend counts more than anything. If your customers share your products on Facebook, their “Friends” are more likely to purchase or at least check them out. It builds credibility and greater trust for your brand.
Social media strategies have proved to be beneficial for businesses. Ecommerce is not far behind. Well, Magento extension development for social media integration could be your answer – take advantage of it and leverage from it’s great potential for connecting people and businesses.
This extension is responsive and also works well with mobile stores. It is also compatible with the latest Magento versions CE 1.9 and and EE 1.14.
