Running a successful ecommerce business is not an easy task. It requires though analysis of understanding customer behavior and buyer’s psychology. That’s the trick to convert potential buyers into actually paying customers. The secret recipe to increase sales is to understand what the buyer wants. Ecommerce solutions go way beyond a mere ecommerce website development. You need to put into practice all that you know about marketing and customer behavior in order to convert and make profits.
Here are a few tips and tricks to urge your customers to buy your products and services.
Setting minimums
Help your customers make a decision by setting minimums. For example, you can remind your customers how easy it is to purchase from you. Getting started is essential. A perfect example is, you can waver the fees for the first month of your service (or first week) whatever you see as feasible for your business. This ensures that you have a confirmed customer second month on. Well, this helps customers break through. Research shows that this initial break through is crucial in gaining new customers.
Power of labels
Label your customers with something that makes them feel special. For example, you could label a superior group for a specific product category. OR label them as something special to your store. You will see that the label drives their characteristics and buying habits. If they feel the esteem, they will behave accordingly.
There are 3 types of buyers
Thoroughly understand this. There are three types of buyers. Tightwads, Average Buyers and Spendthrifts. Spendthrifts will buy – you need not worry about them, Average you might need some persuasion. But tightwads, be sure that you bundle products. For example, reframe your product value like 100$ per month vs 1200 a year.
Strengths and shortcomings
As you focus on the strengths of your products, for marketing purposes, also ensure that you admit the shortcomings. Research shows that customers are more likely to see your business as trustworthy if you admit to both – the strengths as well as the weaknesses of your products. You need not go all out bragging about it, but admit and rectify.
Urgency
This is a very popular technique. Using urgency the smart way ensures many more conversions for your store. Use it in the form of count down timers for the end of a sale, or a soon to be out of stock product etc. It drives at least 25% more sales.
Customer’s needs
Ensure that you highlight how your products are the ones that will solve a customer’s problems. That’s what will drive them to buy more from you. Focus on what they need from your products and services and live up to it.
A surprise element
Customers love surprises. It may not be a very big reward, but customers just love something interesting and some small surprise from you once in a while. You can pick the most loyal ones, or a potential customer but do try to give a surprise – it’s the thought that counts. It will help drive sales!
