Loading time is an important factor to consider when optimizing a website for better traffic. This is because a slow website would distract the visitors and rather kill the sales numbers and conversions for a business. The visitors would move away from the website that takes more than normal time for loading and hence, it’s surely going to hinder the online performance of the business.
No one likes to wait more for a website to get loaded. Though a website has all the bells and whistles for customer engagement, if it does not perform well it would not be able to catch up the attention of the prospects. This is highly applicable in the case of ecommerce websites or stores as well. In case of ecommerce websites it has been found that delay in even few milliseconds would result in loss of few million dollars for the business. So, speed really matters in case of online business websites and ignoring it would certainly impact the success of the business. If you are looking to develop Magento ecommerce store for your business, then considering loading time at first priority would be the best thing to do.
However, in the recent times, the businesses are looking to develop mobile-friendly websites that can be accessed from any mobile device. Hence, it is important for the online businesses to consider developing Magento ecommerce stores that can perform well across multiple devices. They should for responsive website development with speed of rendering the website being the important criteria.
So, why do you think loading time is becoming an important concern for the modern websites?
In the awe of better aesthetic design, nifty functionalities and good content for drawing the attention of the prospects to their website, the businesses today are forgetting the effect of web page rendering time in website’s performance. Little do these businesses realize that the visitors do not have patience to wait long for the websites to get loaded with all these effects in them. It’s important for the modern businesses to realize that amidst of all the modern factors of design, user experience, functionality and features of a website, website loading time becomes a more crucial factor to consider. This is because with all these things stuffed in the website, your website is surely going to take more time to load and hence, you need to optimize your website from this perspective in order to get hold of the right way of Magento ecommerce store development for your business.
Real Statistics to Reveal Importance of Website Loading Time
According to recent study, it has been found that more than 40% of the visitors expect a website to get loaded within 2 to 3 seconds of time and are likely to abandon the website in case it takes more time to load. Moreover, it has also been revealed in the study that above 75% of shoppers who are not satisfied with the website performance in their present buying experience will not visit it again. Hence, it is clear from the stats that if a website’s rendering time is more, then it is more likely to be abandoned by the visitors.
Hence, if you are looking to develop an ecommerce website for your business, try to innovate and add new technologies to it and let it outstand in the crowd, but, with one thing at the back of your mind, its loading time!
